Marketing Week reviews the latest books, blogs and articles for marketers. The Connecter Manager By Jaime Roca and Sari Wilde Some leaders build exceptional talent and others don’t. That’s the reality that Jaime Roca and Sari Wilde, from research firm Gartner, explore in their new book, which delves into how managers need to learn how
Email optimization and deliverability are critical to our marketing programs, and a new report [registration required] from Return Path indicates that marketers are starting to pay closer to attention to the key factors that help their email reach the intended inboxes. Reaching the inbox continues to challenge marketers as bad actors continuously develop new methods
Political advertisers on Facebook required to include EIN or FEC numbers. Facebook has updated its ad policies for political advertisers and anyone running electoral or social issue ads. The new policies, which include new disclaimer requirements for political advertisers and updates to the company’s list of social issue topics in the U.S, were introduced on
Want to get on top of your content marketing plan? Download our free Content Marketing Planning Template today: http://bit.ly/31uI0C8 Brainstorming. What used to be a fairly niche idea that was used in a few select fields has become outrageously mainstream in every kind of corporation, school and meeting that has “planning” in the invite. But
So what is affiliate marketing? You don’t need money to market your business. Through affiliate marketing, you can generate sales without having to spend money upfront. Affiliate marketing is performance based marketing. In which you pay people out every time they drive you a lead or a sale. The cool part about affiliate marketing is
Building a strong sales pipeline is the key to success in sales. The problem is, we often quit just before the pipeline starts to flow! In this video we’ll walk through how a sales pipeline works so you can visualize how much time you need to give it to see the greatest return on investment.
Ovo Energy wants to turn its marketing ‘green’ but the move has been met with conflicting opinions about whether carbon offsetting alone is enough Last week, Prince Harry and Meghan Markle caused a stir when it emerged they made four journeys via private jet within 11 days, triggering a backlash from the environmentally conscious. Thankfully,
Email marketing provider, GetResponse, has released its latest global email marketing benchmarks report, which analyzed over four billion email marketing campaigns sent from 126 countries and spanning 19 industries. GetResponse analyzed emails sent between from January through June 2019. Why we should care The report findings detail the effectiveness of different email marketing strategies and
Facebook’s Special Ad Category in Ads Manager Facebook announced on Monday it is now requiring all U.S.-based housing, employment and credit advertisers to select the “Special Ad Category” option in Ads Manager when creating ads. This feature restricts ad targeting options — removing the ability to target ads by age, gender, zip code, multicultural affinity
The dollar-a-day Facebook ads strategy is the cheapest way to get your brand seen by a wider audience. Maximize your outreach without spending your budget. Take the full course: http://bit.ly/2POcU35 In the full course, you’ll learn all about Facebook Expert and BlitzMetrics CTO Dennis Yu’s strategy for Facebook ads success: the “dollar-a-day” Facebook advertising strategy.
It’s a rare and precious thing to have a colleague who knows how to give praise and criticism in a way that’s challenging and caring at the same time. It doesn’t have to be as rare as it is, though. Radical candor can be learned. Kim Scott will explain a simple tool that will help
Do you want to learn SEO? SEO isn’t hard to learn, it just takes practice. And today I’m going to teach you how to get more Google traffic using SEO. Subscribe here to learn more of my secret SEO tips: https://www.youtube.com/subscription_center?add_user=neilvkpatel Find me on Facebook: https://www.facebook.com/neilkpatel/ Read more on my blog: https://neilpatel.com/blog/ In order to
Let’s break down 8 tips to help you close more deals via more effective sales presentations! Tip #1 – Up your energy by telling yourself to be upbeat and cheery, engaging, and in the moment. Remember: tone over content. People often buy the sales person, not the product. Tip #2 – Your audience does not
According to Canalys, the global smart speaker market grew 55% in the second quarter of 2019. However, the firm reported that Google saw a nearly 20% decline in unit shipments during the period, which stands in sharp contrast to Strategy Analytics’ more bullish numbers released roughly two weeks ago. Baidu overtakes Google in report. Canalys
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