This collection of social media marketing and new hire announcements is a compilation of the past week’s briefs from our daily Marketing Land newsletter. Click here to subscribe and get more news like this delivered to your inbox every morning. Facebook gives businesses new Messenger tools. Facebook has rolled out two new features for businesses
Wistia, the video marketing solution that allows brands to build their own video hubs, has rolled out a free version of its Channels product. It has also added new features, including a Subscriber tool that lets brands capture emails and the ability to create Facebook Custom Audience lists from viewer data. Free Wistia Channels. SMBs
The company behind Mr Kipling and Bisto succeeded in turning around the fortunes of many of its brands thanks to strong agency relationships and a new strategy focused on creativity, innovation and consumers. [embedded content] Premier Food will never bring creative in house, according to its UK marketing director Yilmaz Erceyes, who believes its agencies
The CM Group, which oversees a number of technology brands including Campaign Monitor, has acquired the ecommerce platform Conversio. Now part of Campaign Monitor, Conversio’s technology will be used to launch CM Commerce, a new email product designed for smaller retailers. “Conversio is one of the most highly rated and highly reviewed applications in the
TripAdvisor launched TripAdvisor Connect this week. The branded content ad product pairs the travel site’s audiences with the ad inventory and targeting capabilities of third-party sites. It is rolling out first on Facebook and Instagram, and the company said it plans to bring the ads to more media channels soon. The ads will appear as
YouTube is testing a new Instant Review tool in Google Ads that allows advertisers to reserve ad space on a 120 day-rolling window via an automated process with no minimum spend. The tool is being tested globally by advertisers across multiple industries, including consumer goods, media and entertainment, food and beverage and politics. Advertisers can
Enroll in HubSpot Academy for more free online courses: https://bit.ly/2MVEri2 In HubSpot, there are objects that help you organize your data. The three key objects that are part of your sales process are: 1. Contacts 2. Companies 3. Deals In this lesson, you’ll understand how the HubSpot CRM is designed to help implement your sales
[embedded content] Like a plucky local team that wins international gold in a sports movie, the ad that has most resonated with viewers during the Rugby World Cup is a nostalgia-rich spot for ball manufacturer Gilbert. The brand may not be widely known, but it has managed to make the most of its close association
In December 2010, something unexpected happened: Facebook surpassed Google in terms of website traffic according to The Economist. Over the next few years, the Facebook-dominant phenomenon would repeat in other ways: time spent, usage on mobile devices, user growth, etc. Ten years ago there seemed to be no ceiling to how high, or how fast,
Quora has recently added additional targeting options for advertisers on the Q&A platform. Keyword history targeting. This is a blend of the existing keyword targeting and question retargeting options on Quora. You can reach people who have shown an interest in subjects related to your business based on the keywords you’re using. Your ads will
Despite the fact mobile devices are now the dominant way that consumers browse and search the internet, mobile ad clicks and conversions are less valuable than those on the desktop. That’s according to an analysis of 10 million ad clicks across 100 accounts by digital marketing agency AccuraCast. Mobile conversions growing but less valuable. But
I get a weekly email from Amazon Echo that somehow reminds me of Brexit. It includes a rambling list of commands you might try giving your smart speaker. “Alexa, what happened on Love Island last night?” “Alexa, what’s Cristiano Ronaldo’s net worth?” “Alexa, how can I train a goldfish?” We get the interfaces we deserve.
250ok, an email analytics and deliverability platform, has integrated Google Postmaster Tools data into its solution. It can pull in Google Postmaster data from Gmail across multiple IP addresses and sending domains for deliverability analysis via an API. Google Postmaster Tools, launched in 2015, is a resource for high volume senders to analyze email performance
For several years, many SEOs have been proclaiming the end of small business (SMB) websites. The theory is that third party destinations (GMB, Facebook, Yelp, etc.) have taken over and SMB sites will rarely see consumer visits if at all. GMB now is so widely used and so complete, the argument goes, that consumers never
Nadiya Hussain is part of Every Mind Matters’ three-minute film on mental health. Broadcasters have come together to promote Public Health England’s (PHE) new digital hub, which aims to tackle the UK’s mental health crisis. Every Mind Matters launches tonight (7 October) at 8.45pm with a roadblock ad across ITV, Channel 4, Channel 5 and
As we were developing the first-ever Periodic Table of Email Optimization and Deliverability, which we launched at the MarTech Conference in Boston recently, we consulted with many email experts to determine the essential elements for success in this complex medium. One of the important themes to emerge was that of Permission, which resides in the
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