[embedded content] Contributor and SMX speaker, AJ Wilcox, explains why this is the year to be working hand-in-hand with your sales team to track leads with your LinkedIn Ads. Below is the video transcript: All right, marketers. So in 2020 here’s what you’re going to want to make sure that you are doing with your
The way we consume media has been changing for decades. Over the last 30 years, we’ve gone from renting VHS tapes at Blockbuster, to watching user-generated videos to our heart’s content on YouTube, to bingeing an entire series in one day on Netflix. With 2020 set to be another crazy year in the streaming market,
Email service provider Campaign Monitor has released its annual global email benchmarks report, offering marketers a glimpse into email marketing performance across industries. Government organizations topped the list as having the highest open rates of over 30% — an increase of nearly 11% over the course of 2019. The Automotive and Aerospace industry had the
It’s a comprehensive digital marketing education that every online business owner should have in 2020. December 30, 2019 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from
A step-by-step guide on how to extract and analyze the Facebook insights you need to make better Facebook content decisions, brought to you by HubSpot. Learn more about HubSpot and get a free demo today! http://www.hubspot.com/mydemo
[embedded content] 9 December: Deliveroo admits it’s the ‘second best delivery service’ in first Christmas ad Deliveroo has admitted it is only the “second best delivery service”, behind midwives, in its first Christmas ad. The ad features real midwife Katy talking about her job and the sacrifices she and others make to deliver babies as
We arm you with all the stats you need to prepare for the coming week and help you understand the big industry trends. Global ad growth set to slow Global ad spend growth is set to slow next year as the global economy weakens and geopolitical uncertainty continues. Growth is forecast to fall to 3.9%
Above: Behavioural targeting has been critical to Waitrose’s digital strategy and has boosted online sales “Behavioural targeting not only gives consumers more relevant advertising, it makes the process of reaching the right consumers more efficient for buyers,” says Steve Chester, director of data and industry programmes at the Internet Advertising Bureau (IAB). Advertisers no longer have
Net Promoter Score does funny things to marketers. I’ve seen jumping up and down enthusiasm directed towards the scoring system, which measures customer satisfaction. Just a simple rating from 1 – 10 can tell a marketer whether their customers are lovers or haters of a particular brand, according to Frederick Reichfield the inventor of NPS.
Net Promoter Score does funny things to marketers. I’ve seen jumping up and down enthusiasm directed towards the scoring system, which measures customer satisfaction. Just a simple rating from 1 – 10 can tell a marketer whether their customers are lovers or haters of a particular brand, according to Frederick Reichfield the inventor of NPS.
Starbucks brand suffers over tax avoidance claims. A Reuters investigation has claimed that Starbucks has payed only £8.6m in UK corporation tax since launching here in 1998 and has paid none since 2009. The newswire claims that despite generating £1.2bn in revenue in the UK over the last three years, Starbucks declared no profit here,
Video: HP Cyber Security TV ad The linchpin of the multi-million pound push is a TV campaign, consisting of three spots (see another video below). They aim to show that if the company can help some of the biggest businesses, industries and governments address their IT challenges it can also help consumers with their businesses
Video: HP Cyber Security TV ad The linchpin of the multi-million pound push is a TV campaign, consisting of three spots (see another video below). They aim to show that if the company can help some of the biggest businesses, industries and governments address their IT challenges it can also help consumers with their businesses
It’s easy to find yourself bogged down in the day-to-day rush of developing and sending email campaigns. Implementing a few simple processes can help your team identify efficiencies and opportunities you might not see when you are in the weeds. Subscribe to your own emails. Mary Sohn, a member of the industry group Women of
Did you know that 81% of Americans use social media? Even more impressive, 65% of those users have made a purchase directly from social media. Think you don’t need to worry about your social presence? Think again. Step #1 – Choose your platform The most obvious choice is Facebook. In fact, nearly 3/4s of social
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