Wistia, the video marketing solution that allows brands to build their own video hubs, has rolled out a free version of its Channels product. It has also added new features, including a Subscriber tool that lets brands capture emails and the ability to create Facebook Custom Audience lists from viewer data. Free Wistia Channels. SMBs
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The company behind Mr Kipling and Bisto succeeded in turning around the fortunes of many of its brands thanks to strong agency relationships and a new strategy focused on creativity, innovation and consumers. [embedded content] Premier Food will never bring creative in house, according to its UK marketing director Yilmaz Erceyes, who believes its agencies
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The CM Group, which oversees a number of technology brands including Campaign Monitor, has acquired the ecommerce platform Conversio. Now part of Campaign Monitor, Conversio’s technology will be used to launch CM Commerce, a new email product designed for smaller retailers. “Conversio is one of the most highly rated and highly reviewed applications in the
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YouTube is testing a new Instant Review tool in Google Ads that allows advertisers to reserve ad space on a 120 day-rolling window via an automated process with no minimum spend. The tool is being tested globally by advertisers across multiple industries, including consumer goods, media and entertainment, food and beverage and politics. Advertisers can
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Enroll in HubSpot Academy for more free online courses: https://bit.ly/2MVEri2 In HubSpot, there are objects that help you organize your data. The three key objects that are part of your sales process are: 1. Contacts 2. Companies 3. Deals In this lesson, you’ll understand how the HubSpot CRM is designed to help implement your sales
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Quora has recently added additional targeting options for advertisers on the Q&A platform. Keyword history targeting. This is a blend of the existing keyword targeting and question retargeting options on Quora. You can reach people who have shown an interest in subjects related to your business based on the keywords you’re using. Your ads will
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Despite the fact mobile devices are now the dominant way that consumers browse and search the internet, mobile ad clicks and conversions are less valuable than those on the desktop. That’s according to an analysis of 10 million ad clicks across 100 accounts by digital marketing agency AccuraCast. Mobile conversions growing but less valuable. But
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I get a weekly email from Amazon Echo that somehow reminds me of Brexit. It includes a rambling list of commands you might try giving your smart speaker. “Alexa, what happened on Love Island last night?” “Alexa, what’s Cristiano Ronaldo’s net worth?” “Alexa, how can I train a goldfish?” We get the interfaces we deserve.
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250ok, an email analytics and deliverability platform, has integrated Google Postmaster Tools data into its solution. It can pull in Google Postmaster data from Gmail across multiple IP addresses and sending domains for deliverability analysis via an API. Google Postmaster Tools, launched in 2015, is a resource for high volume senders to analyze email performance
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For several years, many SEOs have been proclaiming the end of small business (SMB) websites. The theory is that third party destinations (GMB, Facebook, Yelp, etc.) have taken over and SMB sites will rarely see consumer visits if at all. GMB now is so widely used and so complete, the argument goes, that consumers never
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