Diageo has described as “profound” the shift in the belief in marketing across the business, and among its stakeholders, after embedding its effectiveness platform Catalyst throughout its marketing teams. Catalyst was launched two years ago with the aim of providing marketers with instant data that would help them make planning and strategic decisions on how
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Identity and encryption provider DigiCert, Inc. has issued that world’s first Verified Mark Certificate (VMC) to CNN.com, a move that will enable the company to participate in upcoming trials of the Brand Indicators for Message Identification (BIMI). VMC, a new digital certificate that validates the authenticity of the brand logo attached to an email sender’s
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To learn more and get a free demo of the Marketing 360® software, a free law firm website design mock-up, or free CRM trial, visit us at Law Firm Marketing 360®: https://goo.gl/PcBrwK Learn the fundamentals of marketing your law firm online with tips and plans from experienced law firm marketing executives. Topics include website design,
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For an in-depth look at all of HubSpot’s sales tools, check out the HubSpot Sales Certification Course: https://bit.ly/2MHJwxf This video is a hyperspeed walk-through of HubSpot CRM’s most fundamental sales features. HubSpot CRM is everything you need to organize, track, and nurture your leads and customers. Yes, it’s 100% free, forever. Your sales team wants
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Twitter announced on Tuesday it inadvertently used emails and phone numbers entered for two-factor authentication (2FA), a security measure users can enable to protect their accounts, to target ads to some users included in Tailored Audiences and Partner Audiences lists. The company said, as of September 17, the mistake had been corrected and that it
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Tesco’s outgoing chief executive talked semantic strategies, regrets and how “brutal objectivity”  helped him lead one of the UK’s biggest business turnarounds. ‘German discounters’ and Aldi and Lidl have become synonymous in the retail world. But not for Tesco, which will only refer to the competition as ‘German retailers’. And there is strategy behind the
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