Facebook is removing the gray verified badges meant to show Page authenticity starting October 28. Page owners will begin seeing notices via their Page this week. “Based on feedback, we’re removing the gray badge and focusing on other ways for businesses to show their authenticity on Facebook,” said a Facebook spokesperson. The grey badges, which
Google launched Ads Data Hub in 2017 to support cross-device campaign measurement across its systems without the use of pixels — YouTube, Google Ads and Display & Video 360. It has been working with third-party measurement companies to migrate their services into Ads Data Hub. YouTube said Wednesday it expects those migrations to be completed
Diageo has described as “profound” the shift in the belief in marketing across the business, and among its stakeholders, after embedding its effectiveness platform Catalyst throughout its marketing teams. Catalyst was launched two years ago with the aim of providing marketers with instant data that would help them make planning and strategic decisions on how
Identity and encryption provider DigiCert, Inc. has issued that world’s first Verified Mark Certificate (VMC) to CNN.com, a move that will enable the company to participate in upcoming trials of the Brand Indicators for Message Identification (BIMI). VMC, a new digital certificate that validates the authenticity of the brand logo attached to an email sender’s
Pinterest launched a new “Home Feed Tuner” on Tuesday that gives users more insight into what factors impact the content being surfaced in their home feeds and more control over what they see. The tool shows the boards, topics, followed accounts and recent history activity that determine recommendations in a user’s feed, and allows the
The Dubai-based airline is trying to find new, less transactional ways to reward people for their loyalty, as well as engaging customers at the moments where they are more likely to make an “instantaneous impulse purchase”. Emirates Airlines believes it can do loyalty better and is evolving its offering to get more people on board.
Zenith, a media agency owned by Publicis Media, predicts global social media ad spend will grow 20% this year, reaching $84 billion. According to Zenith’s data, social media advertising will account for 13% of total global ad spend and rank as the third-largest advertising channel, behind TV and paid search. 2019 will be the first
To learn more and get a free demo of the Marketing 360® software, a free law firm website design mock-up, or free CRM trial, visit us at Law Firm Marketing 360®: https://goo.gl/PcBrwK Learn the fundamentals of marketing your law firm online with tips and plans from experienced law firm marketing executives. Topics include website design,
The activist, actress and director believes marketers have great power to impact behaviour and they must take that responsibility seriously. Rose McGowan highlighed the issue of women too often being shown doing household chores in advertising. Rose McGowan has warned marketers to really think about the products they are selling and the messages they are
For an in-depth look at all of HubSpot’s sales tools, check out the HubSpot Sales Certification Course: https://bit.ly/2MHJwxf This video is a hyperspeed walk-through of HubSpot CRM’s most fundamental sales features. HubSpot CRM is everything you need to organize, track, and nurture your leads and customers. Yes, it’s 100% free, forever. Your sales team wants
Are you leaving money on the table by trying to fit your clients to standardized offerings and pricing? If every client is a unique, blank slate of opportunity, are your over-packaged solutions pressuring your margins? Do you want to learn how to sell deeper into your client organizations and get paid for the unique value
Does the plethora of new titles for senior marketing roles reflect a change in the nature of marketing, or is it a case of window dressing gone wild? Alison Jones, customer director of the Co-operative Group, and Chris Macleod, director for customers and revenue at Transport for London, both run the marketing function at their
Are you delivering the email and mobile experiences your customers expect? Are you measuring your performance the right way? Do you know how to compare your company’s campaign performance to competitors — or take learnings from industries and apply them to your own? If the answer is “no” then it’s time to learn how to
Twitter announced on Tuesday it inadvertently used emails and phone numbers entered for two-factor authentication (2FA), a security measure users can enable to protect their accounts, to target ads to some users included in Tailored Audiences and Partner Audiences lists. The company said, as of September 17, the mistake had been corrected and that it
Tesco’s outgoing chief executive talked semantic strategies, regrets and how “brutal objectivity” helped him lead one of the UK’s biggest business turnarounds. ‘German discounters’ and Aldi and Lidl have become synonymous in the retail world. But not for Tesco, which will only refer to the competition as ‘German retailers’. And there is strategy behind the
This month I’m going to deviate from my regular series and talk up the new Periodic Table of Email that Marketing Land just released. After being in the email business for 20 years, I can recognize the effort and organization needed to put this grand data visualization together. I give total props to the Marketing
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