After its £2.6bn acquistion by Pepsi, SodaStream is planning rapid growth through a focus on marketing and innovation but claims it is holding onto its startup mentality. You have to be a little bit crazy to work for SodaStream or so Tiago Alves, the company’s UK general manager, says. He is talking fervently about the
Facebook Debugger claims image is corrupted or has an invalid format. Have you had any issues trying to get images to load for organic posts on Facebook? Search Engine Land editor Barry Schwartz noticed images were not loading — or were being replaced with random images — when creating organic posts with links to stories
You’re watching a small part of our free course on social media marketing. Take the rest of that course for free here: http://bit.ly/2TqG7SP Let’s talk about tone and voice in your social media content. Here’s the honest truth: Humanizing your brand is no longer just an option; it’s a necessity. Humanizing your brand is a
HubSpot’s Chief Revenue Officer Mark Roberge covers some of the details you should consider when outlining your sales process and how to do it the Inbound way.
The top WordPress plugins for SEO share very similar features. But there’s one that I believe is the most important WordPress plugin ever created. If you’re not already using it, then you’re missing out. Subscribe here to learn more of my secret SEO tips: https://www.youtube.com/subscription_center?add_user=neilvkpatel Find me on Facebook: https://www.facebook.com/neilkpatel/ Read more on my blog:
Let’s break down 10 landing page hacks you can use to become a master of conversion rate optimization! Hack #1 – Use authentic, non-stocky images of real looking people smiling. Highrise saw an increase in conversions of over 100% by swapping out a graphic of their software with a picture of a real authentic looking
Beauty Pie products are bought at face value from labs worldwide. Offering consumers luxury beauty products at face value prices, online disruptor Beauty Pie has carved out a niche as a direct-to-consumer brand founded on the psychology behind consumer behaviour. Based on a tiered membership model, users can choose a £99 one-off yearly Beauty Pie
This collection of social media marketing and new hire announcements is a compilation of the past week’s briefs from our daily Marketing Land newsletter. Click here to subscribe and get more news like this delivered to your inbox every morning. Pinterest pushes auto sales. According to new data from Oracle Data Cloud, Pinterest users tend
Want more email marketing training, so you can better communicate with your prospects and customers? Take the full HubSpot Academy Email Marketing Certification, FREE: http://bit.ly/2w85G21 10 Quick Email Marketing Tips: 1. Email is a privilege, not a right 2. Make your emails personal 3. Patience is key 4. Test one element at a time 5.
Want to become a master of the Facebook algorithm? Take HubSpot Academy’s free Facebook Ads training today: http://bit.ly/2GEBHUA Organic reach for Facebook Business Pages is plummeting. In fact, some people say by more than 50%. So, how do you make sure that the content you share on Facebook is actually seen? There are thousands of
People are coming to your website and not buying. Why? Because your copy isn’t persuasive. Copywriting isn’t about being the smoothest writer out there. It’s about answering objections. If people are satisfied by getting answers to all of their concerns, they are more likely to convert. When writing copy focus on your headline. 8 out
Watch this video to learn 8 great tips on marketing for lawyers – https://www.lawfirmmarketing360.com/ Tips Covered in Video: 1) Build a highly convertible and professional website (mobile first) 2) Get on page #1 of Google 3 times for your best search terms. – Optimize your site for organic search & build an ongoing SEO/Content marketing
Why dating app Hinge wants to be deleted Over the last 10 years, online dating has undergone a revolution. No longer is it embarrassing to admit you met your husband/wife/boyfriend/girlfriend/partner/current crush online. In fact, if you’re single and aren’t online dating friends will likely try to offer advice on which dating app is right for
Shifting your business strategy from the visualization of a funnel to that of a flywheel can completely transform the way your company grows. Grow better, faster. Take the free course: http://bit.ly/2NFt4h2 Use the homework assignment templates linked on this page to measure your own flywheel: https://blog.hubspot.com/marketing/our-flywheel It’s easy to visualize your business as a funnel
Become a data guru and ace the Google Analytics exam in just two days. August 15, 2019 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our
Download our free workbook for redesigning your website: https://bit.ly/2K7OYqY *** Most website metrics are easy to understand … that is until you get to bounce rate. But this metric, while less clear, is one of the most important indicators of the health of your site and the effectiveness of your marketing. It’s not enough to