First off, building your brand is vital to long-term growth in your local area. You want people to think of you first when they need the products & services you provide. But how do you do that? You do it with multichannel marketing!
Tip #1 – Determine your best channels – Search, Social, Local (Google/Bing, FB/IG/YT/LI, Directories/Digital Billboards/Digital Radio/Digital TV).
Tip #2 – Determine your budget – recommend $20/day per channel per local market (5 channels = $100/day). How many sales do you need to get to pay for your marketing? That’s your break even point
Tip #3 – Determine your campaign length and ad designs – give it 6+ months, design a set of ads for each month.
Tip #4 – Track your results – Lift in direct, organic brand search, paid brand search, social referral — and overall combined traffic/social following/cost per conversion and sales. Blended is better when tracking multi-channel results.
Tip #5 – Social proof and reputation are key
Tip #6 – Make sure you’re using a CRM with automated nurture campaigns — ask your leads how they heard about you!
Tip #7 – What tips would you add? Leave them in the comments!
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#multichannelmarketing #localmarketing #searchmarketing
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