RESOURCES & LINKS:
The first that you need to know is you need some sort of content.
You don’t need a ton of content but you need some sort of content. And the content you create needs to hit hard.
So before you go out there and write any types of content, what I want you to do is go to Ubersuggest and put in all your competitors’ URLs. When you put in your competitors’ URLs you’ll see a page, it shows you their traffic, this page shows you all of their top pages.
And by doing that you’ll now know not only their top pages, what they’re about, but the keyword that they’re ranking for. What I want you to do is look at their most popular pages of content, look to see if you’ve already covered any of those topics.
Chances are if you have a tiny website and you don’t have any links, you haven’t. But just in case, double check them because in that case you’d want to adjust your content.
If you haven’t you’ll want to create new content. What I want you to do is create more in depth versions. In essence, all advanced guides are definitive guides or beginner guides, whatever you want to call them.
So the way you do this is you look up all your other competitors who are ranking, you look at their pages because you saw those articles in Ubersuggest, you go to those articles, you read them, you make sure your page is five, 10 times better, more thorough in length, it’s not just about putting the key words in there, it’s about thoroughness.
I would add in custom images, graphics. You can do this for free using tools like Canva or if you want to pay someone you can use fiverr.com. And then by having that you’re now going to have a detailed guide that’s super thorough.
The second thing I want you to do is invest 50% of your time in promoting your content.
Now, I would tell you in most cases to spend 80% of your time promoting content but when you’re creating these detailed guides they take so much work that you need to spend at least 50%. 80% is probably realistic but 50% should be doable.
Again, in Ubersuggest when you found these URLs it shows you all the people linking to them. If you aren’t able to go back to them just go to the backlinks report in Ubersuggest, put in the URLs for all your competitors, it’ll show you every single person that’s linking to their page.
When you see the list of links, you can hit them all up and you can email them.
The third thing you need to do is nurture a following.
Have you noticed if you leave a comment on neilpatel.com I respond? If you leave a comment on Facebook, I try to respond. I say try because sometimes there’s too many there.
That helps me boost my rankings as well because Google’s looking for brand queries.
The fourth thing I want you to do is build a network of content promoters.
Remember how I told you to email people to share your content? Email people to link back to your content.
Well, you’re going to start seeing a pattern in which some people are willing to and some people aren’t.
Most people aren’t but even the percentage that’s willing once you publish a handful of articles, you’ll notice that consistently there’s people who don’t mind sharing and linking to your content.
Now that you got your list of promoters now you know who to go back to every single time you create a detailed guide. You don’t need to create one of these detailed guides each and every single week.
Last but not least, use Ubersuggest’s Backlinks.
That’s that backlinks report in Ubersuggest to identify new link opportunities. Always look at your competitors, their new links, the lost links, ones that they’re recently getting.
Ubersuggest will show you this in the backlinks report. If someone recently linked to one of your competition, what do you think the chances are of them linking to you?
Well, it’s much higher than someone who’s linked to your competitors five years ago. When people are linking right now that means they’re open to linking today.
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