Google launched Ads Data Hub in 2017 to support cross-device campaign measurement across its systems without the use of pixels — YouTube, Google Ads and Display & Video 360. It has been working with third-party measurement companies to migrate their services into Ads Data Hub. YouTube said Wednesday it expects those migrations to be completed
Video Marketing
Wistia, the video marketing solution that allows brands to build their own video hubs, has rolled out a free version of its Channels product. It has also added new features, including a Subscriber tool that lets brands capture emails and the ability to create Facebook Custom Audience lists from viewer data. Free Wistia Channels. SMBs
YouTube is testing a new Instant Review tool in Google Ads that allows advertisers to reserve ad space on a 120 day-rolling window via an automated process with no minimum spend. The tool is being tested globally by advertisers across multiple industries, including consumer goods, media and entertainment, food and beverage and politics. Advertisers can
YouTube launched a new way to run video ad campaigns on Monday. The new Video Reach campaigns make it possible for advertiser to upload three different asset types — six-second bumper ads, skippable in-stream ads and non-skippable in-stream ads — in a single campaign. Google will use its machine learning technology to determine the most
Last week, YouTube announced it was changing its verification criteria for channel owners, no longer extending verification based solely on a channel having 100,000 or more subscribers. The change caused an uproar among creators who subsequently lost their verified badge. The following day, YouTube reversed its decision and returned verified badges to creators who had
Vimeo has announced the launched a “For Hire” marketplace, a platform designed to connect brands with video production creatives, and also help video professional search for paid opportunities. Businesses looking for professional video services can post projects on the marketplace, making them searchable for filmmakers, editors, videographers, animators and other video professionals looking for new
YouTube’s new look for verified badges. YouTube has updated eligibility verification requirements for creator and branded channels and has rolled out a new “look” for the program, displaying verified checkmark icons more consistently across YouTube channel pages, in search, and in comments. Previously, YouTube extended verification to channels with more than 100,000 subscribers, regardless of
Nielsen, an advertising measurement and analytics company, is integrating OpenSlate’s digital ad technology into its Digital Ad Ratings solution. OpenSlate’s technology is designed to measure content quality and assess “brand suitability” across digital video platforms. Why we should care Brand safety issues on programmatic video ad platforms have long been an industry-wide concern, with CMOs
YouTube Masthead ads for TV screens. YouTube is rolling out masthead ads for TV screens, offering brands prominent placement within its TV app. Same as YouTube’s desktop and mobile feed masthead ads, the masthead ads for TV screens can be purchased on a cost-per-impression (CPM) basis and will be available via reserved placements. The masthead
“TV” has new meaning. No longer are audiences solely watching linear TV. Instead, they are engaged with content across devices and channels, with a growing number using over-the-top (OTT) and connected TV (CTV) as a supplement or replacement to linear television. According to eMarketer, 57.2% of the U.S. population will watch CTV in 2019, up
YouTube has reached a settlement with the Federal Trade Commission and New York attorney general for allegedly violating the Children’s Online Privacy Protection Act (COPPA), according to CNBC. The agreement includes a combined $170 million fine — $136 million to the FTC and $34 million to the New York attorney general — and requires YouTube
YouTube is phasing out exact counts for public-facing subscriber numbers on channels with 1,000 or more followers, beginning on September 2. This update will gradually roll-out throughout next month across YouTube and the public YouTube Data API Service. Creators will still be able to see their exact subscriber numbers in YouTube Studio and YouTube analytics.
In a bid to entice digital TV marketers with more value and advertising opportunities, Roku introduced a new tool this week dubbed Activation Insights. The tool is designed to compare linear TV ads with potential OTT campaigns, giving advertisers visibility into the potential audiences they could be reaching on the streaming platform. “Smart marketers are
Video is big. But if its sheer irresistability were its only criterion, Youtube could have gone with the tagline ‘No one can watch just one. January 9, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. It’s just another day at work: Spreadsheets, conference calls and emails abound. Come noon, and
I never hide my love of YouTube ads. It’s my favorite channel to use to run paid campaigns because it’s a cost-effective way to build brand awareness and also drive user action. Whether I’m pitching the channel to a client or already running campaigns, I seem to come across the same set of questions about
Develop content that makes sense for mobile consumption. January 16, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. Online marketing is one of the most effective tools to grow a business. However, in order to have an efficient strategy, businesses need to stay ahead of changing technology and user trends. Over the