On July 1, Facebook automatically opted advertisers into its new Limited Data Use setting for California Consumer Privacy Act (CCPA) compliance. When Limited Data Use (LDU) is enabled, Facebook restricts the way data from users detected to be from California can be stored and processed. The feature is already having a dramatic impact on advertisers.
The California Consumer Privacy Act (CCPA) went into effect on January 1, 2020, and businesses have been working to make sure they are in compliance before the window for litigation opens on July 1. This isn’t new news: at this point, we’ve been talking about this for over 2 years. And lo! Here we are,
Microsoft’s Digital Marketing Center. Microsoft’s Digital Marketing Center is moving past pilot stage, the company announced Monday. The platform is designed to help small and medium-sized businesses manage digital campaigns across multiple networks from one interface. Digital Marketing Center enables small businesses to manage organic social media and paid search and social campaigns across Microsoft,
Like most social media platforms, TikTok pays its bills by selling ads to brands that want to reach its hundreds of millions of users. The most popular type of ad on TikTok is the “In-Feed Ad,” which mirrors Snapchat ads or Instagram/Facebook story ads. These in-feed ads run in between organic content on the “For
The list of advertisers keeps growing — 500 and counting, according to Sleeping Giants. Much has been written about whether the advertiser boycott of Facebook Ads that kicked off today will amount to anything. It may depend on your expectations. Most brands want to see action to create a cleaner, safer environment for their brands.
Facebook is under siege. The movement to persuade advertisers to pause their ad spend for the month of July (#StopHateforProfit) is an organized one, backed by groups ranging from the NAACP to the Anti-Defamation League and Color of Change. Its made for splashy headlines. To lose business from companies like Microsoft, Unilever and Verizon isn’t
Prominent brands and civil rights groups are leading the charge for a July 2020 boycott of Facebook Ads. They want to see changes implemented to the platform and are organizing under the hashtag #StopHateForProfit. Whatever your views on these issues, it’s important to make an informed decision about how your business will approach this boycott.
TikTok’s new advertiser hub TikTok debuted its new studio hub for brands and agencies Thursday. TikTok for Business is available globally across the app’s 20-odd markets and will host services and ad formats for advertisers. It also debuted Brand Scan, an AR ad format, with tech partners Bare Tree Media, Subvrsive and Tommy. Why we
Yesterday Verizon announced it was joining the “Stop Hate for Profit” Facebook ads boycott. Today Unilever said it will stop all advertising on Facebook and Twitter through the end of the year. The company issued a statement explaining its decision, first reported by the Wall Street Journal. “Given our Responsibility Framework and the polarized atmosphere
When it comes to B2B marketing, there are a lot of reasons to love LinkedIn. There’s no other social media platform quite like it. I mean, where else can you specifically target key decision-makers based on the size of their business, industry and all kinds of other handy criteria? On LinkedIn, over 690 million professionals
There is no shortage of options for social media management tools; there are more than 300 listed on the marketing technology landscape. And HelloWoofy isn’t on it yet, but the start-up is aiming to bring the assistance of automation to social content creation for small businesses. The company announced a new integration with social media
There is an old misconception that Facebook Marketplace is still only a C2C platform similar to Craigslist. That is no longer true. In its initial stages, Facebook Marketplace was only offering individual users the opportunity to list and purchase items locally. As the Marketplace grew in popularity, Facebook added new features, like the ability to
TikTok was already the fastest-growing platform in history, but during quarantine, it’s gone to the next level. With so many stuck at home and nowhere to go, the platform has become an international pastime, with more than 100 million downloads in the month of March alone. This growth is driven mostly by 25-45-year-olds, as well
TikTok’s fame among marketers is largely rooted in its hashtag challenge. Almost every week, another brand joins the “TikTok Billionaire’s Club” — achieving over a billion views in a viral campaign. Unique to the platform, hashtag challenges are branded viral challenges supported by influencers, music and paid ads. Never before have brands been able to
Facebook is expanding its test of in-stream ads in Facebook Live to more verticals, including “pre-vetted entertainment, news and sports partners,” the company announced this week. The test is designed to help evaluate whether or not the ad format is effective before rolling it out more broadly. For now, Facebook is piloting in-stream ads with
It’s no secret that LinkedIn’s ad targeting is by far the best out there for B2B, and it just got a bit sweeter. Last week, LinkedIn released two new forms of company targeting, and they’re not phoning it in – both are excellent and will be useful to our accounts. The new ad targeting types