Social Media

Scratch that: Facebook’s 28-day attribution window lives, for now In response to advertiser feedback, Facebook will not move forward with a test to remove the default 28-day attribution window for advertisers. Gil David of Run DMG shared the news on LinkedIn, commenting “Facebook demonstrates that they do actually listen to advertisers.” He cited the company’s
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The Microsoft Digital Marketing Center (DCM) is now available in open beta in the U.S. The company had been piloting the free platform designed for SMBs to manage automated search and social campaigns across Microsoft, Google, Twitter, Facebook and Instagram since June. With the move to beta, Microsoft has added several new features. On-site analytics.
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As influencer marketing plays an ever more vital role in engaging customers for brands, MSL, the public relations and influencer marketing agency within Publicis Groupe, has made a series of measurable commitments to address the inequalities within the influencer marketing space, focusing specifically on diversity, inclusion, and equal pay.  In Fluency, MSL has an AI-driven
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Microsoft’s Digital Marketing Center. Microsoft’s Digital Marketing Center is moving past pilot stage, the company announced Monday. The platform is designed to help small and medium-sized businesses manage digital campaigns across multiple networks from one interface. Digital Marketing Center enables small businesses to manage organic social media and paid search and social campaigns across Microsoft,
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Prominent brands and civil rights groups are leading the charge for a July 2020 boycott of Facebook Ads. They want to see changes implemented to the platform and are organizing under the hashtag #StopHateForProfit.  Whatever your views on these issues, it’s important to make an informed decision about how your business will approach this boycott.
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