Social Media

Microsoft’s Digital Marketing Center. Microsoft’s Digital Marketing Center is moving past pilot stage, the company announced Monday. The platform is designed to help small and medium-sized businesses manage digital campaigns across multiple networks from one interface. Digital Marketing Center enables small businesses to manage organic social media and paid search and social campaigns across Microsoft,
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Prominent brands and civil rights groups are leading the charge for a July 2020 boycott of Facebook Ads. They want to see changes implemented to the platform and are organizing under the hashtag #StopHateForProfit.  Whatever your views on these issues, it’s important to make an informed decision about how your business will approach this boycott.
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Facebook is expanding its test of in-stream ads in Facebook Live to more verticals, including “pre-vetted entertainment, news and sports partners,” the company announced this week. The test is designed to help evaluate whether or not the ad format is effective before rolling it out more broadly. For now, Facebook is piloting in-stream ads with
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