Social Media

Facebook is adding the same Special Ad Category field it rolled out in Ads Manager in July to its Marketing API next month. The update, which is designed for marketers and developers running housing, employment and credit ads, limits the set of targeting options to keep marketers from running discriminatory ad campaigns. “All developers that
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LinkedIn Audience Profile data via Amobee. LinkedIn is launching a new Audience Engagement Insights category as part of its marketing partner program, and adding five new third-party analytics platforms that integrate with the LinkedIn Audience Engagement API: Amobee, Annalect, Hootsuite, Ogilvy and Sprinklr. “With these insights, you can better refine your content strategy and make
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This collection of social media marketing and new hire announcements is a compilation of the past week’s briefs from our daily Marketing Land newsletter. Click here to subscribe and get more news like this delivered to your inbox every morning. Instagram Marketing Partner caught scraping data. Instagram has sent HYP3R, one of its former ad
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Twitter announced on Wednesday it will be removing third-party data sources from its ad platform early next year, according to the Wall Street Journal. “Twitter is streamlining the way in which advertisers use audience data and shifting focus to the Twitter Ads API, which ultimately improves outcomes through technological advancement and developmental flexibility for our
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Facebook’s new Ads Manager continues to roll out to more advertisers. As early as February, there were reports Facebook was updating its Ads Manager interface. In April, the company confirmed the update and said it was beginning to roll out the new version of Ads Manager. Facebook won’t confirm how many advertisers now have access
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Unless you’ve been living on a deserted island for the past several years, you know the power and impact that social media can have in today’s internet culture. Businesses have been built—in some cases overnight—on the strength of a Tweet, Instagram post, or Facebook message. At the same time, some businesses have felt the adverse
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