Adopt a dog. How to care for a dog. Buy dog food. Unique searches that generate different layouts and types of displays. The inconsistencies in search results pages are forcing users to review the page before jumping in and making a decision. This results in the uncovering of a “pinball pattern” in eye movement. This
SEO
Search for “tools for SEO” and, among the results, you’ll find “29 best free tools,” “the top [number goes here] SEO tools you should be using,” and many many more headlines following this formula. But if you’re serious about Search Engine Optimization, managing a large enterprise program for a brand, for example, you may be
The Google Podcast app is now available for iOS devices, and the web version of the app now supports subscriptions, the company announced Wednesday. Google has also reorganized the app with a tabbed user interface that includes an Explore section where users are shown new show and episode recommendations related to their interests. Google Podcasts’
We all know that SEO is the cornerstone of ranking higher, and this is why there are now hundreds of SEO tools all vying for your attention. To avoid splurging on an ultimately disappointing software, here’s the list of 10 most prominent SEO tools you can take for a spin before you spend even a
Whatever the economic climate, investments in marketing technology are helping businesses meet increased demands for personalization and a need to collect, authenticate and analyze rapidly increasing amounts of consumer data to improve the customer experience (CX). At the heart of those efforts for B2B marketers is the Marketing Automation Platform, which lets them execute, manage,
There’s no doubting the impact that coronavirus has had on businesses around the world. From retail operations and restaurants shutting their doors completely, to Silicon Valley giants enforcing mandatory work-from-home procedures, the effects of COVID-19 have been widespread. But against a sea of countless examples of sensible brands playing their part to slow the global
The COVID-19 pandemic means that pretty much nothing is business as usual. Customers are concerned about how businesses are adapting to the situation — wondering if you’re open, have product available, if those products are safe, etc. There are several steps you should be taking now to ensure your customers can get answers when they’re
Making sure your company, products or content can be found by the right people at the right time is incredibly important for enterprises, which is why many of them rely on software suites to help them execute effective search engine optimization. But deciding whether your company needs an enterprise-level SEO platform calls for the same
On Jan. 31, US Secretary of Health and Human Services, Alex Azar II, declared a public health emergency in response to the outbreak of the 2019 Novel Coronavirus (COVID-19). Consistent with the latest news from the CDC (as of this writing on March 11), which states, “This is an emerging, rapidly evolving situation,” many US
What is the all-out best search campaign you’ve pulled off this year? Do the people work with every day continue to knock it out of the park time and time again? Who on your team continues to make jaws drop with their outstanding performance? (Yes, you can say yourself!) We want to know about it.
Everyone understands the value of increased organic traffic or a higher rate of conversions. That’s because these metrics are closest to the money. But some top-of-the-funnel rewards for creating high-quality content can contribute a significant amount to your growth, and they center around your brand’s perception. Brand awareness is often recognized, but that’s the first
E-commerce category pages represent a larger opportunity for ranking and driving organic search traffic than product detail pages, according to research unveiled at SMX West 2020 on Thursday. Across nearly 30 top U.S., e-commerce sites ranking for more than 25 billion keywords, category pages outperformed product detail pages, driving more keyword rankings and estimated traffic,
Obviously, you work hard to make your website climb to the top of the search engine rankings. But not many entrepreneurs and marketers know that optimization techniques are useful beyond Google, Bing and other search engines. SEO is also applicable to social media platforms, where it can aid in promoting an account, gaining new followers,
What is Voice Search? Why is it Important? Voice search is a technology that allows you to say a voice command to access information on Google and other search engines. Companies like Amazon, Apple, and Microsoft created voice technologies and aliases like Siri and Alexa to be your sidekick that helps you find information on
[embedded content] SMX speaker, Frédéric Dubut of Bing, explains why 2020 is the year SEOs need to evaluate their intent research practices to keep up with the latest developments in deep learning and natural language processing. Below is the video transcript: Hi everyone. This is Frédéric Dubut from Bing, here to talk about some of
[embedded content] Contributor and SMX speaker, Fili Wiese, explains why it’s important to audit your website in 2020 to help search engine algorithms better understand your content. Below is the video transcript: Hello, my name is Fili. I used to work for Google and now I am at searchbrothers.com. One of the things I want