Marketing News

[embedded content] 9 December: Deliveroo admits it’s the ‘second best delivery service’ in first Christmas ad Deliveroo has admitted it is only the “second best delivery service”, behind midwives, in its first Christmas ad. The ad features real midwife Katy talking about her job and the sacrifices she and others make to deliver babies as

We arm you with all the stats you need to prepare for the coming week and help you understand the big industry trends. Global ad growth set to slow Global ad spend growth is set to slow next year as the global economy weakens and geopolitical uncertainty continues. Growth is forecast to fall to 3.9%

Above: Behavioural targeting has been critical to Waitrose’s digital strategy and has boosted online sales “Behavioural targeting not only gives consumers more relevant advertising, it makes the process of reaching the right consumers more efficient for buyers,” says Steve Chester, director of data and industry programmes at the Internet Advertising Bureau (IAB). Advertisers no longer have

Net Promoter Score does funny things to marketers. I’ve seen jumping up and down enthusiasm directed towards the scoring system, which measures customer satisfaction. Just a simple rating from 1 – 10 can tell a marketer whether their customers are lovers or haters of a particular brand, according to Frederick Reichfield the inventor of NPS.

Net Promoter Score does funny things to marketers. I’ve seen jumping up and down enthusiasm directed towards the scoring system, which measures customer satisfaction. Just a simple rating from 1 – 10 can tell a marketer whether their customers are lovers or haters of a particular brand, according to Frederick Reichfield the inventor of NPS.

Starbucks brand suffers over tax avoidance claims. A Reuters investigation has claimed that Starbucks has payed only £8.6m in UK corporation tax since launching here in 1998 and has paid none since 2009. The newswire claims that despite generating £1.2bn in revenue in the UK over the last three years, Starbucks declared no profit here,

Video: HP Cyber Security TV ad The linchpin of the multi-million pound push is a TV campaign, consisting of three spots (see another video below). They aim to show that if the company can help some of the biggest businesses, industries and governments address their IT challenges it can also help consumers with their businesses

Video: HP Cyber Security TV ad The linchpin of the multi-million pound push is a TV campaign, consisting of three spots (see another video below). They aim to show that if the company can help some of the biggest businesses, industries and governments address their IT challenges it can also help consumers with their businesses

As we hurtle into Christmas, the New Year and a brief vocational hiatus, it’s normal to indulge in retrospection. This upcoming festive period promises to be even more poignant because we are reaching the end of a decade. In a few weeks the 2020s will begin. That means most marketers are looking back in the

The deal between the brands and Channel 4 will see three social enterprises that champion disability given a 60-second spot during an ad break takeover this evening. Sainsbury’s, NatWest and Nationwide are teaming up with Channel 4 to gift TV ad airtime to social enterprises championing disability. Working alongside charity Scope and government scheme Disability

The brands have said they will only use digital suppliers that have signed up to the IAB gold standard as the industry tries to clean up the digital ad ecosystem. Tesco and McDonald’s are the first advertisers to commit to using the IAB UK’s ‘gold standard’, meaning they will only work wherever possible with digital

The streetwear tradition of limited-edition ‘drops’, coupled with the increased importance of the secondary market, is bringing added hype to the high street. A couple of years ago a New York Times journalist joined the snaking line outside the Supreme store in Lower Manhattan, New York to gauge the mood of young skatewear obsessives and

Ryanair shifts positioning to push its environmental credentials There’s no getting away from the fact that flying isn’t good for the planet. And as consumers become more concerned about their environmental footprint, finding friendlier ways to travel is moving up the agenda. Realistically most people aren’t going to stop flying. Nor should flying become the

Retailers need an unambiguous outcome to the general election to offer consumers the clarity they need to unlock confidence and spending. Consumer confidence has flatlined at -14, marking almost four years in negative territory and with only a clear result in the general election likely to offer retailers a pre-Christmas boost. GfK’s monthly consumer confidence

How much is too much? A pint of Speedway Stout sold by The Craft Beer Co in London costs £22.50 – that’s too much. Teenagers wearing Jimmy Choo Diamond Trail stretch mesh trainers, retailing at a smidge under £600? That’s too much. Potty-mouthed chef Gordon Ramsay booking generic ballad machine Ed Sheeran for his daughter’s

As the Christmas office party season kicks off, ad land’s response to #metoo is launching a campaign asking bystanders witnessing sexual harassment what action they should take. The UK ad industry’s response to the #metoo and #timesup movement is using the start of the Christmas office party season to encourage bystanders witnessing sexual harassment to