Marketing News

From purchasing fake followers to using engagement and follower apps, the term ‘influence’ today can unfortunately connote inauthenticity and fraud in its most negative form. It’s a concern echoed by the industry, with a recent survey by Influencer Intelligence showing marketers rank fake followers and bots as their greatest concern relating to the practice within
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Marketers in-house resources despite performance gap To in-house, or not to in-house? It’s a common conundrum. But new research reveals the majority of marketers plan to continue in-housing resources despite falling short of companies’ expectations. As marketers look to save on costs and gain control, many are giving agencies the cold shoulder. But research from
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Ritson reveals his insights into what makes “perfectly effective” campaigns and why marketers must go big if they want to see the best results. [embedded content] Having trawled through nearly 9,000 entries and 50 years of marketing effectiveness case studies, Mark Ritson has found nine factors that he believes lead to “perfectly effective campaigns”. This
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When ClearScore began looking to expand internationally, it settled on what might seem like odd choices for a UK company – South Africa, India and Australia. None are geographically close and all three have arguably quite different cultures and attitudes to personal finance to the UK. However, ClearScore’s head of international Stephen Smyth says these
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