Attracting the right brand partnership will be crucial if W Series wants to cement its status as the home of female motor racing as the tournament gears up for its second season. W Series is on a mission to change the face of motorsport. The all-female motor-racing competition, which wrapped up its debut season in
The Rugby World Cup in Japan has so far been a pristine example of how to stage the perfect sporting spectacle. A fascinating country with a vibrant and ancient culture totally distinguished from the rest of the world, with an enthusiastic population wholeheartedly getting into the spirit of things. Even in the worrying prelude to
Everything you do outside of communications impacts on the consumer experience “It’s lovely to see our C-suite colleagues don’t share [our doubts]. On the whole they are not the ones saying marketing doesn’t deserve a seat at the table. Bizarrely it’s marketing people doing that, we really shouldn’t.” Salesforce’s vice-president of marketing in the UK
Coca-Cola praises marketing investment for helping to shift consumer mindsets about the soft drink company and its namesake brand. The Coca-Cola Company is seeing strong growth thanks to innovations across its portfolio, including on its namesake Coca-Cola brand, which has struggled amid the shift to lower sugar soft drinks. The soft drink giant saw net
Adidas is on a journey to shift from marketing efficiency to marketing effectiveness, admitting a focus on ROI led it to over-invest in digital and performance marketing at the expense of brand building. The sports brand’s global media director, Simon Peel, explains that four years ago the company didn’t have any econometrics, its attribution modelling
Former EMI CEO and BBC marketer will join marketing production services provider in January. Former Centaur Media CEO Andria Vidler has been hired by Tag to run its EMEA business. Marketing production services provider Tag has been expanding with the recent acquisitions of Taylor James, THP and Popcorn and the relaunch of its marketing services
Diageo has described as “profound” the shift in the belief in marketing across the business, and among its stakeholders, after embedding its effectiveness platform Catalyst throughout its marketing teams. Catalyst was launched two years ago with the aim of providing marketers with instant data that would help them make planning and strategic decisions on how
The Dubai-based airline is trying to find new, less transactional ways to reward people for their loyalty, as well as engaging customers at the moments where they are more likely to make an “instantaneous impulse purchase”. Emirates Airlines believes it can do loyalty better and is evolving its offering to get more people on board.
The activist, actress and director believes marketers have great power to impact behaviour and they must take that responsibility seriously. Rose McGowan highlighed the issue of women too often being shown doing household chores in advertising. Rose McGowan has warned marketers to really think about the products they are selling and the messages they are
Does the plethora of new titles for senior marketing roles reflect a change in the nature of marketing, or is it a case of window dressing gone wild? Alison Jones, customer director of the Co-operative Group, and Chris Macleod, director for customers and revenue at Transport for London, both run the marketing function at their
Tesco’s outgoing chief executive talked semantic strategies, regrets and how “brutal objectivity” helped him lead one of the UK’s biggest business turnarounds. ‘German discounters’ and Aldi and Lidl have become synonymous in the retail world. But not for Tesco, which will only refer to the competition as ‘German retailers’. And there is strategy behind the
The company behind Mr Kipling and Bisto succeeded in turning around the fortunes of many of its brands thanks to strong agency relationships and a new strategy focused on creativity, innovation and consumers. [embedded content] Premier Food will never bring creative in house, according to its UK marketing director Yilmaz Erceyes, who believes its agencies
[embedded content] Like a plucky local team that wins international gold in a sports movie, the ad that has most resonated with viewers during the Rugby World Cup is a nostalgia-rich spot for ball manufacturer Gilbert. The brand may not be widely known, but it has managed to make the most of its close association
I get a weekly email from Amazon Echo that somehow reminds me of Brexit. It includes a rambling list of commands you might try giving your smart speaker. “Alexa, what happened on Love Island last night?” “Alexa, what’s Cristiano Ronaldo’s net worth?” “Alexa, how can I train a goldfish?” We get the interfaces we deserve.
Nadiya Hussain is part of Every Mind Matters’ three-minute film on mental health. Broadcasters have come together to promote Public Health England’s (PHE) new digital hub, which aims to tackle the UK’s mental health crisis. Every Mind Matters launches tonight (7 October) at 8.45pm with a roadblock ad across ITV, Channel 4, Channel 5 and
This week, Teads has launched its Campaign for Real Media, celebrating the power of premium media to unite and inspire. Each week we’re looking at a different area of publisher content – how magazines represent culture, how new-age publications represent people and how local press stands up for community. We start, though, with the national