Online auction giant eBay is extending its customer-centric approach to help SMEs in Wolverhampton revive the struggling high street. The eBay Retail Revival project in Wolverhampton. In the UK, more than 25 million people browse, buy or sell on eBay each year, with participation growing by around 7.5% every 12 months. Indeed, the auction site
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Sainsbury’s kicks off search for new CEO Sainsbury’s has reportedly begun a search for a replacement for CEO Mike Coupe as it looks to put its failed merger with Asda behind it. A report in The Telegraph claims the wheels have been “set in motion” internally for a succession plan. Internal candidates are thought to
After its £2.6bn acquistion by Pepsi, SodaStream is planning rapid growth through a focus on marketing and innovation but claims it is holding onto its startup mentality. You have to be a little bit crazy to work for SodaStream or so Tiago Alves, the company’s UK general manager, says. He is talking fervently about the
Beauty Pie products are bought at face value from labs worldwide. Offering consumers luxury beauty products at face value prices, online disruptor Beauty Pie has carved out a niche as a direct-to-consumer brand founded on the psychology behind consumer behaviour. Based on a tiered membership model, users can choose a £99 one-off yearly Beauty Pie
Why dating app Hinge wants to be deleted Over the last 10 years, online dating has undergone a revolution. No longer is it embarrassing to admit you met your husband/wife/boyfriend/girlfriend/partner/current crush online. In fact, if you’re single and aren’t online dating friends will likely try to offer advice on which dating app is right for
From purchasing fake followers to using engagement and follower apps, the term ‘influence’ today can unfortunately connote inauthenticity and fraud in its most negative form. It’s a concern echoed by the industry, with a recent survey by Influencer Intelligence showing marketers rank fake followers and bots as their greatest concern relating to the practice within
“Some may say that it’s not a disaster and thus better than feared – we’re not yet in that camp.” That was the gloomy verdict from Goldman Sachs analyst Ken Goldman as he surveyed the latest results from struggling food giant Kraft Heinz last Thursday. It was another dire week for Kraft Heinz, in a
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Sports Direct aims to become the ‘Selfridges of sport’ by 2023 Sports Direct wants to become the “Selfridges of sport” by 2023, but while the brand’s head of elevation, Michael Murray, admits its plans to become upmarket are “not, not working” it is taking longer than expected. Murray, who is also Mike Ashley’s future son-in-law,
Presenter Kelly Cates and ex-pros Jon Walters and Steve Sidwell on Liquid Football. As the 2019/2020 Premier League season kicks off tonight (9 August) with the clash between Champions League winners Liverpool and newly promoted Norwich City, Paddy Power is ratcheting up its focus on becoming the bookmaker of choice for football fans. The gambling
Marketers in-house resources despite performance gap To in-house, or not to in-house? It’s a common conundrum. But new research reveals the majority of marketers plan to continue in-housing resources despite falling short of companies’ expectations. As marketers look to save on costs and gain control, many are giving agencies the cold shoulder. But research from
A new wave of packaging-free trials could help end excess waste, but without packaging brands will need to find new ways to differentiate as some of their most recognised assets will disappear. A host of brands and retailers have been addressing the plastic waste problem but the recent move towards packaging-free innovations has prompted a
Marketing Week Explores: Speaking at the School of Marketing’s debut event, marketers advise young people considering a career in the industry to nail down what makes them different, prioritise their purpose and learn to be patient. The latest edition of the Marketing Week Explores podcast was recorded during the School of Marketing’s inaugural event, set
Author Haruki Murakami has a brilliant quote about reading: “If you only read the books that everyone else is reading, you can only think what everyone else is thinking.” The same applies to marketing. We all need to read and cherish the core texts from the brilliant marketing minds. Reading How Brands Grow, The Long
Ritson reveals his insights into what makes “perfectly effective” campaigns and why marketers must go big if they want to see the best results. [embedded content] Having trawled through nearly 9,000 entries and 50 years of marketing effectiveness case studies, Mark Ritson has found nine factors that he believes lead to “perfectly effective campaigns”. This
When ClearScore began looking to expand internationally, it settled on what might seem like odd choices for a UK company – South Africa, India and Australia. None are geographically close and all three have arguably quite different cultures and attitudes to personal finance to the UK. However, ClearScore’s head of international Stephen Smyth says these