Marketing News

As we hurtle into Christmas, the New Year and a brief vocational hiatus, it’s normal to indulge in retrospection. This upcoming festive period promises to be even more poignant because we are reaching the end of a decade. In a few weeks the 2020s will begin. That means most marketers are looking back in the

The deal between the brands and Channel 4 will see three social enterprises that champion disability given a 60-second spot during an ad break takeover this evening. Sainsbury’s, NatWest and Nationwide are teaming up with Channel 4 to gift TV ad airtime to social enterprises championing disability. Working alongside charity Scope and government scheme Disability

The brands have said they will only use digital suppliers that have signed up to the IAB gold standard as the industry tries to clean up the digital ad ecosystem. Tesco and McDonald’s are the first advertisers to commit to using the IAB UK’s ‘gold standard’, meaning they will only work wherever possible with digital

The streetwear tradition of limited-edition ‘drops’, coupled with the increased importance of the secondary market, is bringing added hype to the high street. A couple of years ago a New York Times journalist joined the snaking line outside the Supreme store in Lower Manhattan, New York to gauge the mood of young skatewear obsessives and

Ryanair shifts positioning to push its environmental credentials There’s no getting away from the fact that flying isn’t good for the planet. And as consumers become more concerned about their environmental footprint, finding friendlier ways to travel is moving up the agenda. Realistically most people aren’t going to stop flying. Nor should flying become the

Retailers need an unambiguous outcome to the general election to offer consumers the clarity they need to unlock confidence and spending. Consumer confidence has flatlined at -14, marking almost four years in negative territory and with only a clear result in the general election likely to offer retailers a pre-Christmas boost. GfK’s monthly consumer confidence

How much is too much? A pint of Speedway Stout sold by The Craft Beer Co in London costs £22.50 – that’s too much. Teenagers wearing Jimmy Choo Diamond Trail stretch mesh trainers, retailing at a smidge under £600? That’s too much. Potty-mouthed chef Gordon Ramsay booking generic ballad machine Ed Sheeran for his daughter’s

As the Christmas office party season kicks off, ad land’s response to #metoo is launching a campaign asking bystanders witnessing sexual harassment what action they should take. The UK ad industry’s response to the #metoo and #timesup movement is using the start of the Christmas office party season to encourage bystanders witnessing sexual harassment to

In the latest edition of the Marketing Week Explores podcast, we discuss the brand reputational woes for Unilever following Dollar Shave Club’s appearance on pornography site Pornhub and debate the true value of NPS. In this edition of Marketing Week Explores, acting features editor Charlotte Rogers and senior reporter Ellen Hammett discuss the reputational damage

Aldi’s Christmas ad featuring its festive brand mascot Kevin the Carrot and villain Russell Sprout has been crowned this year’s most effective Christmas marketing campaign. Aldi’s was among the top performing ad in six out of eight key measures, with its closest rivals only managing to be among the top performers on four, according to

Coca-Cola teases with promise of a new global campaign It wouldn’t be Christmas without a Coca-Cola truck tour and its long-running ‘Holidays are Coming’ ad appearing across TV screens. This year, however, Coca-Cola is bigger than before. Alongside the activity we’ve come to expect, there are a host of media firsts aimed at ensuring consumers

Let’s be blunt. Implementing an advanced marketing measurement and predictive analytics programme that creates a holistic, unified view of marketing impact across all online and offline channels and silos can be difficult. Really difficult. Marketers have long sought a ‘single source of truth’ that reveals what is working, including how, why, what efforts deserve credit

Barnaby Dawe is leaving Pret at the end of the year to return to the world of media and ecommerce, with the brand as yet unclear how it will fill his role. Pret A Manager’s chief customer officer, Barnaby Dawe, has quit after spending just over a year with the company. Dawe joined to head

TV is the “least risky” form of advertising, providing the most consistent return on investment when compared to other media channels, according to new research. The study, conducted by Gain Theory, MediaCom and Wavemaker on behalf of Thinkbox, finds that linear TV advertising and broadcast video-on-demand (BVoD) deliver just 20% of variance compared with the

[embedded content] Many years ago I bumped into someone wearing a grey T-shirt with the word ‘dyke’ above a traditional Nike swoosh. Intrigued, I asked the wearer about her arresting clothing and she told me she bought it at Gay Pride a year earlier I came across a few more of these shirts – ‘Fag’n

Kellogg’s is building a hybrid customer strategy that builds on its legacy while making it fit for the digital landscape. Kellogg’s head of digital is urging FMCG brands to not “just check the digital box” and instead think holistically about how digital is integrated across the business. Speaking at the IGD conference last week, the