Marketing News

[embedded content] 9 December: Deliveroo admits it’s the ‘second best delivery service’ in first Christmas ad Deliveroo has admitted it is only the “second best delivery service”, behind midwives, in its first Christmas ad. The ad features real midwife Katy talking about her job and the sacrifices she and others make to deliver babies as
0 Comments
Above: Behavioural targeting has been critical to Waitrose’s digital strategy and has boosted online sales “Behavioural targeting not only gives consumers more relevant advertising, it makes the process of reaching the right consumers more efficient for buyers,” says Steve Chester, director of data and industry programmes at the Internet Advertising Bureau (IAB). Advertisers no longer have
0 Comments
Net Promoter Score does funny things to marketers. I’ve seen jumping up and down enthusiasm directed towards the scoring system, which measures customer satisfaction. Just a simple rating from 1 – 10 can tell a marketer whether their customers are lovers or haters of a particular brand, according to Frederick Reichfield the inventor of NPS.
0 Comments
Net Promoter Score does funny things to marketers. I’ve seen jumping up and down enthusiasm directed towards the scoring system, which measures customer satisfaction. Just a simple rating from 1 – 10 can tell a marketer whether their customers are lovers or haters of a particular brand, according to Frederick Reichfield the inventor of NPS.
0 Comments
Starbucks brand suffers over tax avoidance claims. A Reuters investigation has claimed that Starbucks has payed only £8.6m in UK corporation tax since launching here in 1998 and has paid none since 2009. The newswire claims that despite generating £1.2bn in revenue in the UK over the last three years, Starbucks declared no profit here,
0 Comments
Video: HP Cyber Security TV ad The linchpin of the multi-million pound push is a TV campaign, consisting of three spots (see another video below). They aim to show that if the company can help some of the biggest businesses, industries and governments address their IT challenges it can also help consumers with their businesses
0 Comments
Video: HP Cyber Security TV ad The linchpin of the multi-million pound push is a TV campaign, consisting of three spots (see another video below). They aim to show that if the company can help some of the biggest businesses, industries and governments address their IT challenges it can also help consumers with their businesses
0 Comments
The deal between the brands and Channel 4 will see three social enterprises that champion disability given a 60-second spot during an ad break takeover this evening. Sainsbury’s, NatWest and Nationwide are teaming up with Channel 4 to gift TV ad airtime to social enterprises championing disability. Working alongside charity Scope and government scheme Disability
0 Comments
As the Christmas office party season kicks off, ad land’s response to #metoo is launching a campaign asking bystanders witnessing sexual harassment what action they should take. The UK ad industry’s response to the #metoo and #timesup movement is using the start of the Christmas office party season to encourage bystanders witnessing sexual harassment to
0 Comments