Email Marketing

Transactional and triggered emails (e.g., ‘welcome emails’) are on the rise, but senders are not investing enough in the technology behind them to maintain consistent deliverability, engagement and quality, according to findings from SparkPost’s 2020 Benchmark Report. Transactional emails are a critical element of the customer experience. Whether it’s a confirmation email with a receipt,
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Email optimization and deliverability go hand-in-hand when it comes to sending emails, and that’s why MarTech Today created the very first resource for marketing professionals that encompasses the elements of both. The Periodic Table of Email Optimization and Deliverability is a comprehensive resource designed to guide you through the different elements required to keep your
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Email service provider Campaign Monitor has released its annual global email benchmarks report, offering marketers a glimpse into email marketing performance across industries. Government organizations topped the list as having the highest open rates of over 30% —  an increase of nearly 11% over the course of 2019.  The Automotive and Aerospace industry had the
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Marketing automation platforms form the backbone of marketing operations, increasingly serving as sophisticated marketing orchestration platforms. A range of platforms is available to marketers depending on their firm’s size, budget and level of digital marketing sophistication. The more basic functions of marketing automation have become somewhat commoditized, so platform vendors mostly look to differentiate their
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Brick-and-mortar shops aren’t the only things that are overcrowded these days. While the countdown to Christmas is quickly winding down, many email marketers are consistently pumping out reminders to their subscribers and customers that their seasonal deals are ending soon. But an overflowing inbox can sometimes work against us. Email is a top channel for
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