Email Marketing

Email optimization and deliverability go hand-in-hand when it comes to sending emails, and that’s why MarTech Today created the very first resource for marketing professionals that encompasses the elements of both. The Periodic Table of Email Optimization and Deliverability is a comprehensive resource designed to guide you through the different elements required to keep your

Emails have a short life. But many don’t have a life at all, according to a recent Adobe survey – into attitudes toward email. Amongst the many insights and data we unearthed, two that stood out for me are opened and read, which means 75% of everything you send is ignored. And when they are

Mailchimp has released its first annual report since 2016, highlighting a number of key milestones for the email platform turned all-in-one marketing platform. The company claims a 60.51% share of the email industry, supporting over 12 million customers. Its closest competitor comes in at only 9.52%. Why we care Mailchimp — along with a number

Whew! Q4 is over! Everybody, take a breath and fill up your free time (hee-hee) with all the 2020 predictions and prognostications that are rolling in. I don’t put much stock in these trend lists because I don’t know what will happen in the next month, let alone the coming year.  Their greatest value is

Email service provider Campaign Monitor has released its annual global email benchmarks report, offering marketers a glimpse into email marketing performance across industries. Government organizations topped the list as having the highest open rates of over 30% —  an increase of nearly 11% over the course of 2019.  The Automotive and Aerospace industry had the

It’s easy to find yourself bogged down in the day-to-day rush of developing and sending email campaigns. Implementing a few simple processes can help your team identify efficiencies and opportunities you might not see when you are in the weeds. Subscribe to your own emails. Mary Sohn, a member of the industry group Women of

As we come to the close of a decade of unprecedented, rapid technological innovation for modern businesses — and everyday life — email continues to thrive as an essential method of communication. We wanted to know what email marketers are really thinking about as we step into the next decade, so I put out a

Marketing automation platforms form the backbone of marketing operations, increasingly serving as sophisticated marketing orchestration platforms. A range of platforms is available to marketers depending on their firm’s size, budget and level of digital marketing sophistication. The more basic functions of marketing automation have become somewhat commoditized, so platform vendors mostly look to differentiate their

It has been a heck of a year for email marketers – not just professionally but for the industry at large. I’ve worked with an amazing collection of clients from disparate industries, from a direct-mail firm to a massive health care business to start-ups and established businesses. They all have one thing in common: a

I’m tired of people giving email marketing a bad rap. Because despite claims that email is dead, 33% of consumers say they used it more frequently in 2019 than last year.  And by the end of 2019, it’s estimated that marketers in the U.S. will have spent $350 million on email advertising.  With so much

Email marketing and analytics provider Twilio SendGrid has published its third Global Email Benchmark Report, with a portion of the study dedicated to analyzing email recipients and senders. The report found that 95% of Gen Z and Millennial respondents stated that their personal email — notably not their work email — is essential to their

Brick-and-mortar shops aren’t the only things that are overcrowded these days. While the countdown to Christmas is quickly winding down, many email marketers are consistently pumping out reminders to their subscribers and customers that their seasonal deals are ending soon. But an overflowing inbox can sometimes work against us. Email is a top channel for

Adobe Campaign, part of Adobe Experience Cloud, has announced compatibility with AMP for Email, which is supported by Gmail among other inbox providers. Now available to Adobe Campaign customers, email senders can include dynamic AMP components in their emails. Why we should care Adding AMP for Email features directly to Adobe Campaign will help Adobe

Email marketing provider Litmus has added several key features to its redesigned platform with more capabilities and improved workflows. The release includes new testing capabilities, email client insights and an upgraded Trello integration for managing email workflows. In late October, Litmus debuted its redesigned email platform. With the refresh, users can now “create an email

The holiday season remains the hottest battle of the year between brands for shoppers’ dollars. This coming season is already heating up, with the National Retail Federation (NRF) forecasting 3.8-4.2% growth. While every marketer with a stake in the game meticulously plans this season, are they wasting their efforts at one of the most critical

The California Consumer Privacy Act – or CCPA – goes live in a few short weeks, and it has major implications for your marketing measurement. CCPA creates strict new requirements and processes for all brands that sell to consumers in California. It also imposes new financial and compliance risks for marketing organizations. Join OptiMine CEO