Email Marketing

The proliferation of digital channels and devices has made it more difficult for B2B marketers to accurately target prospects with the right messages, on the right devices, at the right times. Prospects are managing more of the buying process themselves, creating decision short lists by researching brand websites and social channels without ever speaking to

Identity and encryption provider DigiCert, Inc. has issued that world’s first Verified Mark Certificate (VMC) to CNN.com, a move that will enable the company to participate in upcoming trials of the Brand Indicators for Message Identification (BIMI). VMC, a new digital certificate that validates the authenticity of the brand logo attached to an email sender’s

Are you delivering the email and mobile experiences your customers expect? Are you measuring your performance the right way? Do you know how to compare your company’s campaign performance to competitors — or take learnings from industries and apply them to your own? If the answer is “no” then it’s time to learn how to

The CM Group, which oversees a number of technology brands including Campaign Monitor, has acquired the ecommerce platform Conversio. Now part of Campaign Monitor, Conversio’s technology will be used to launch CM Commerce, a new email product designed for smaller retailers. “Conversio is one of the most highly rated and highly reviewed applications in the

In December 2010, something unexpected happened: Facebook surpassed Google in terms of website traffic according to The Economist. Over the next few years, the Facebook-dominant phenomenon would repeat in other ways: time spent, usage on mobile devices, user growth, etc. Ten years ago there seemed to be no ceiling to how high, or how fast,

250ok, an email analytics and deliverability platform, has integrated Google Postmaster Tools data into its solution. It can pull in Google Postmaster data from Gmail across multiple IP addresses and sending domains for deliverability analysis via an API. Google Postmaster Tools, launched in 2015, is a resource for high volume senders to analyze email performance

As we were developing the first-ever Periodic Table of Email Optimization and Deliverability, which we launched at the MarTech Conference in Boston recently, we consulted with many email experts to determine the essential elements for success in this complex medium. One of the important themes to emerge was that of Permission, which resides in the

Device identity resolution provider BounceX has announced that it will be expanding its partnership with email marketing, automation and marketing software provider, Emarsys. The partnership includes a strategic integration between BounceX and Emarsys that is said to support revenue growth with intelligent acquisition tactics and connected customer journeys for the companies’ mutual customers. The BounceX

Twilio SendGrid’s Email Validation API, which was launched in beta earlier this year, is now generally available to customers with Pro and Premier Email API plans. The API allows developers to integrate in order to catch potential typos, inactive email addresses and share email accounts among other criteria that can damage your brand’s sending reputation

You’ve probably heard plenty of talk about how email marketing is dying or even that it’s already dead. In fact, based on the insights gathered by SharpSpring and Ascend2, it seems the opposite is true. Marketing influencers at 145 businesses with 500 or fewer employees tell us email is alive and thriving. Download this PDF

It was surprising to learn that more than two in five financial services customers say they rarely or never receive relevant marketing communications from financial services companies they’ve used before or are currently using, according to a new Yes Marketing study. Additionally, nearly a quarter (22%) of consumers say they hear from companies across channels

Email marketing has the highest ROI out of all marketing channels and we all know that. But did you know that email didn’t start as an evolution of superior marketing? The origin of mass emailing started as spam back in 1978 when Digital Equipment Corp’s marketing manager Gary Thuerk emailed more than 600 clients over

Marketing Land’s sister site, Search Engine Land, pioneered the highly successful Periodic Table of SEO – a guide to the essential aspects of search engine optimization that debuted in 2011.  Now, we are continuing and expanding our commitment to marketers with the Periodic Table of Email Optimization and Deliverability – a guide that tells you

Martech is always changing and evolving, and the same is true for one of the oldest martech applications in our toolsets — email marketing. Many organizations treat email like a static piece of marketing technology and leave email deliverability up to the email service providers, but marketing to the managed inbox needs to be an

Way back when the Internet was young and early internet surfers were using 3600 baud modems to launch themselves via copper into the Netscape driven cyberverse, trust and identity were not really as important as they are today. Flash forward to today: Identity and reputation both play a critical role for re-establishing trust across digital