Canva to launch video editing capabilities in 2020

Video Marketing

The graphic design platform Canva announced it is launching Canva Video, a new video editing solution, next year. The video editing tool reportedly mimics the same ease-of-use as Canva’s photo editing solutions, Business Insider Australia first reported.

“Our mission is to empower everyone to design anything without any complex software or having to go to a different sources for different elements,” said Chief Product Officer Cameron Adams in a statement, “We’re bringing the same experience to our video editing tool.”

Why we should care

If Canva Video is anything like the company’s photo-editing software, marketers will gain a relatively inexpensive and easy-to-use solution for creating professional video marketing assets.

With the launch of its Enterprise plan earlier this year, Canva is building out its platform to be an all-inclusive graphic design solution for smaller marketing teams wanting to keep their creative in-house. (The platform currently has three-tiers: a free platform, Canva Pro for $9.95 a month and the Enterprise level platform that comes with a digital assets management solution.) Marketing Land has asked Canva to confirm if Canva Video will be included in all three plans but has not received a response.

The Canva video platform will come with a content library that includes, “Thousands of free stock videos, hundreds of free music tracks and thousands of free animated stickers,” reports Business Insider.

More on the news

  • Canva is also offering integrations with Dropbox, Google Drive, Instagram and PhotoMosh to pull images directly from those platforms, according to Business Insider’s coverage.
  • In May, Canva acquired the stock content websites Pexel and Pixabays, making each of the platforms’ stock photo libraries available to Canva’s more than 15 million users.
  • Shortly after acquiring Pexel and Pixabays, Canva’s database was hacked, resulting in the company having to urge users to change their passwords.

About The Author

Amy Gesenhues is a senior editor for Third Door Media, covering the latest news and updates for Marketing Land, Search Engine Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy’s articles.

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