Want to turn more clicks into customers? In this video we’ll give you 7 tips on how to build strong and effective calls-to-action!
A good strong call-to-action is key to marketing success, so let’s breakdown 7 tips on how to build a strong CTA…
Tip #1 – Determine what your users want the most, then give them that! (ex – pricing & rates – put behind gate, coupons & deals, emergency services, information)
Tip #2 – Make it stand out (color, keep above fold, place it in multiple places)
Tip #3 – Keep it short and sweet, tell them exactly what they’ll get & create urgency
Tip #4 – Directional cues
Tip #5 – Include social proof, review stats, awards (more trust = more conversions)
Tip #6 – Make sure your ad copy is exactly the same – will results in more clicks turning into conversions and save you money by preventing wasted clicks. Build a conversion funnel for every product or service you offer (every keyword) from ad copy to landing page to CTA
Tip #7 – A/B test CTAs until you identify the best one
Bonus tip – Check out your competitors, what are they doing and saying? Would you convert with them or you?
Conclusion – Thanks for watching. If you found this content helpful please take a second and like, share and comment. Also make sure to follow us for more great content just like this down the road or text “marketing” to 39970 to opt into our weekly marketing tip text messages. Happy marketing!
Presented by: JB Kellogg
JB Kellogg is the Co-Founder & Co-CEO of Madwire®. Madwire’s brands Marketing 360® and Top Rated Local® are popular platforms used to help small businesses grow. Madwire was founded in 2009 and has since grown to nearly 1,000 people and over 100MM in annual revenue. JB & Co-CEO Joe Kellogg were recognized as Glassdoor’s Highest Rated CEOs for 3 consecutive years (#1 overall in 2016). JB is passionate about small business marketing, leadership, sales, team culture and more and often shares the tips, tricks and strategies he’s learned in life and while growing Madwire.
JB Kellogg on LinkedIn:
Marketing 360® is the #1 Marketing Platform® for Small Business. It has everything you need from design, to marketing, to CRM. Powered by Madwire® – voted one of the Nation’s Best Places to Work by Glassdoor in 2016 & 2017!
Marketing 360® Website: https://www.marketing360.com/
Madwire® Website: https://www.madwire.com/