With rapidly evolving digital marketing and the proliferation of devices, marketers are faced with the challenge of staying ahead, or simply keeping up, when it comes to capturing and keeping their audience’s attention. How can they do it? Take a page from Hollywood, which understands that they need to be on top of the latest trends in order to create compelling
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No marketing manager today is satisfied with his or her website. Whether the sticking point is usability or conversions, there is always room for improvement. When I’m presenting at a conference, I always say to the crowd, “Raise your hand if you’re satisfied with how your site converts.” And nobody ever raises his hand. Digital
75% of people don’t scroll past the first page of search results. Search engine leads have a whopping 14.6% close rate And 70% to 80% of people skip straight to organic results, ignoring paid ads completely. Click To Tweet But you probably already know all of that. You already know how important landing within the