admin

Facebook will not revise its targeting policies ahead of the UK general election, reaffirming its view that the transparency it provides on political advertising far exceeds that available in the offline world. “Political targeting is nothing new,” stated Facebook head of UK public policy, Rebecca Stimson, speaking on a press call yesterday (7 November). “Political
0 Comments
We’ve been exploring the Periodic Table of Email Optimization and Deliverability over the past few weeks, and today we’ll delve into the not-so-sexy, but still vitally important, area of infrastructure. While marketers may not be in charge of their company’s email infrastructure – typically the IT department handles such matters – it’s critical that marketers
0 Comments
This collection of social media marketing and new hire announcements is a compilation of the past week’s briefs from our daily Marketing Land newsletter. Click here to subscribe and get more news like this delivered to your inbox every morning. Facebook confirms Groups data breach caused by API bug. The company said that private Groups
0 Comments
We continue our podcast series by looking into This Girl Can, the groundbreaking 2015 campaign from Sport England. Sport England’s ‘This Girl Can’ campaign, which celebrated the reality of exercise for most women – all cellulite, sweat and jiggling flesh – was an instant success, both in getting women more active and reducing the fear
0 Comments
At Facebook’s F8 developer conference in April the company announced a number of new offerings, among them WhatsApp Catalogs for small businesses. Facebook is now formally rolling it out in selected markets including Brazil, Germany, India, Indonesia, Mexico, UK and the U.S., with more countries coming soon. Showcase products or services. Catalog allows businesses on
0 Comments
80% of land is owned by roughly 20% of people. 80% of sales deals are closed by 20% of reps. 80% of what you wear is 20% of your wardrobe. Coincidence? Nope – it’s a surprisingly common pattern that appears frequently in nature and in society. So what the heck is the 80/20 rule and
0 Comments
The Federal Trade Commission released on Tuesday a document and accompanying videos that inform on how and when social media influencers must disclose sponsorships to their followers to comply with federal law. Titled Disclosures 101 for Social Media Influencers, the guide provides influencers with pointers on when an advertisement disclosure is necessary and offers examples
0 Comments
The HubSpot Product Spotlight gives you the scoop on the latest and greatest updates to the HubSpot Growth Platform. Learn how to use the tools and grow your career with free online training: https://bit.ly/2tQWi1f To learn more about creating lists of hard bounce contacts, check out this product update blog post: https://www.hubspot.com/product-updates/keep-your-database-clean-by-creating-a-list-of-hard-bouncing-contacts To learn more
0 Comments
[embedded content] The job of B2B marketing is often thought of one-dimensionally as generating leads and a sales pipeline to keep a brand’s revenue machine churning. However, earlier this year, Marketing Week and The Marketing Practice collaborated on new research into effectiveness in B2B marketing, which uncovered how successful brands are more likely to plan
0 Comments
Canadian e-commerce platform Shopify has announced the launch of its newest marketing app extension, Shopify Email. Shopify Email will allow Shopify merchants to create, execute and monitor email marketing campaigns natively within the platform. The new capabilities are expected to be generally available to Shopify merchants beginning in early 2020. In 2018, Shopify launched Shopify
0 Comments