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YouTube has relaunched its premium advertising program, now called YouTube Select. The company made the announcement ahead of its Brandcast upfront presentation to advertisers next month. YouTube Select rolls up the program formerly known as Google Preferred and connected TV viewing into a global offering. Google Preferred allowed advertisers in select markets to target the
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Get Great Tools to Increase Lifetime Value: https://www.marketing360.com/?ref=yt-desc-28ap1Md-XmY Today we’re going to talk about 5 tips to increase repeat customers and lifetime value. Tip #1 – Offer Great Service and Great Customer Experience: Customers come to you and they already expect that you’re going to provide to them exactly what they were looking for. They
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Facebook is expanding its test of in-stream ads in Facebook Live to more verticals, including “pre-vetted entertainment, news and sports partners,” the company announced this week. The test is designed to help evaluate whether or not the ad format is effective before rolling it out more broadly. For now, Facebook is piloting in-stream ads with
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For more on Facebook strategy, take our free Facebook Marketing course: http://bit.ly/2m7vDfJ Facebook Live is a Facebook feature that uses the camera on your computer or mobile device to broadcast real-time video to the platform. Live broadcasters can decide who on Facebook can see their video as well as use this content to engage their
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Boost Your Marketing Today: https://www.marketing360.com/digital-marketing-platform-overview/?ref=yt-desc-tJ0vrtvM4hg Watch this video for 4 great examples of marketing automation for small business. Examples Discussed in Video: 1) Choose the right channels & ad campaigns 2) Automate ads / retargeting funnel 3) Automate email marketing 4) Automate customer communications (email & text messages) Bonus Tip – Find a good marketing
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