Month: February 2020

This collection of social media marketing and new hire announcements is a compilation of the past week’s briefs from our daily Marketing Land newsletter. Click here to subscribe and get more news like this delivered to your inbox every morning. Facebook offers best practices for designing Messenger Experiences  In a few weeks, Facebook will be
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Get certified in Sales Enablement for free in HubSpot Academy: https://bit.ly/2Wbohpo The Sales Enablement Certification will teach you how to develop a marketing-driven sales enablement strategy. This course was designed with marketing managers in mind, but other marketers, as well as sales leaders, can benefit from learning the principles involved in this approach to sales
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Facebook quietly updated its terms of service for its Advanced Mobile App Measurement program in January, barring mobile app advertisers from using device-level data for any purpose other than measuring campaign performance on an “aggregate and anonymous basis.” The change took effect on January 22. With the change, Facebook mobile app advertisers can no longer
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Valimail has announced the general availability of its DMARC monitoring solution to domain owners — for free. Valimail DMARC Monitor is a cloud-based tool that provides visibility into email sending activities from the domain, allowing domain owners (brands) to monitor for unusual activity — and protecting brands’ IP reputations as inbox providers indicate to recipients
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Vimeo has moved its Vimeo Create marketing platform out of beta to offer SMB marketers a full suite of video marketing tools. The platform includes video creation tools, “smart” editing features, unlimited stock video and photo content and the ability to automatically tailor videos for individual social platforms (“creating videos in every format and ratio”).
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This collection of social media marketing and new hire announcements is a compilation of the past week’s briefs from our daily Marketing Land newsletter. Click here to subscribe and get more news like this delivered to your inbox every morning. Facebook looks to improve speech technology and Twitter’s latest effort to fight misinformation Facebook’s “Pronunciations”
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The video creation platform InVideo has released a video editing tool that uses artificial intelligence to automate the video creation process. InVideo’s “Intelligent Video Assistant” comes with real-time design suggestions on font choices, animations and color palates, and an auto-correct assistant feature to avoid technical design mistakes. “Our Grammarly-like editor means no more time wasted
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Audiences are trending towards interactivity, personalization, and abstract design. Keep this in mind when branding your business. February 21, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. The 2010s were defined by tech-based startups, think Uber and Airbnb, that shook up major industries like transportation and hospitality. While their products were
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SAN JOSE – With more advertisers and bigger budgets crowding onto Facebook and Instagram, acquisition costs are climbing. Advertisers can make their social ad dollars go further by re-thinking campaign fundamentals. “You need to make sure you’re scaling your available inventory for click-through rates, mirroring your audience, and being dynamic,” 3Q Digital’s Senior Strategy Development manager
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E-commerce category pages represent a larger opportunity for ranking and driving organic search traffic than product detail pages, according to research unveiled at SMX West 2020 on Thursday.  Across nearly 30 top U.S., e-commerce sites ranking for more than 25 billion keywords, category pages outperformed product detail pages, driving more keyword rankings and estimated traffic,
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Ad targeting works best when a marketer’s message is delivered to the right person at the right time on the right screen. With CTV, determining those factors can be surprisingly difficult. Media buyers may not know which home they’re reaching, let alone who is watching at any given moment. That’s in part because consumers receive
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Twitter has acquired Chroma Labs, the company behind the Chroma Stories app — a short-form video and photo creation tool that offers Stories templates and filters for creating Stories on various social sites. Twitter confirmed the Chroma Labs team will join Twitter’s product, design, and engineering teams. “Their expertise in creative tools that help people
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