Transactional and triggered emails (e.g., ‘welcome emails’) are on the rise, but senders are not investing enough in the technology behind them to maintain consistent deliverability, engagement and quality, according to findings from SparkPost’s 2020 Benchmark Report. Transactional emails are a critical element of the customer experience. Whether it’s a confirmation email with a receipt,
Month: January 2020
Facebook reported another record quarter on Wednesday but warned that privacy regulations will limit ad targeting capabilities and slow the future revenue growth. The company announced $21.1 billion in revenues for the fourth quarter of 2019, a 25% increase year-over-year. Advertising, which continues to account for nearly all of Facebook’s revenue, reached $20.7 billion, also
Take your company’s marketing game to the next level by appealing to both your in-house staff and future customers. January 29, 2020 6 min read Opinions expressed by Entrepreneur contributors are their own. Internal communications don’t always remain internal. This past summer, a Lowe’s executive found that out the hard way when an in-house company video —
Please see our recent “What is HubSpot?” here: https://youtu.be/hP34oHx68g0 Transform your marketing into something people love. Attract scores of high-quality leads with blogs, social media and search. Nurture sales prospects with the right content at the right time. Optimize your marketing strategy for inbound, request a free assessment: http://hubs.ly/y03KyY0
Pinterest has launched ‘Try On” – a new augmented reality (AR) feature that enables users to virtually try on various lipstick shades suited their complexion. Users can then save the Pin for later shopping, or buy through the retailer’s site. Pinterest’s new Try On feature uses AR to let users view lipstick shades on themselves.
Byte, the long-awaited follow-up to Vine, launched in a surprise announcement Friday evening. The app is available in the app store for iOS and Android devices, positioning itself as a 6-second “looping video app” from Vine co-founder Dom Hoffman. dear friends, today we’re bringing back 6-second looping videos and a new community for people who
Discover tips and skills for building a digital empire. January 27, 2020 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. If you read
Ready to maximize your presence in the market by understanding your prospects’ Jobs-To-Be-Done? Watch the full lesson: http://bit.ly/2jZZPoE What is the “job” of a McDonald’s milkshake? That’s what Harvard Business School professor and disruptive innovation expert Clay Christensen asked when McDonald’s approached him looking to innovate on their milkshake product line. By uncovering the job-to-be-done
Does this rep have the sales skills to close true love? We think so – which is why we’re making them answer relationship questions with sales advice. ———- TRANSCRIPT: Love and sales… They’re not that different! [Music] Today, I’ll be taking anonymous dating questions from co-workers around the building, and answering them with some top
This collection of social media marketing and new hire announcements is a compilation of the past week’s briefs from our daily Marketing Land newsletter. Click here to subscribe and get more news like this delivered to your inbox every morning. TikTok opens new LA office, Twitter adds emoji reactions in DMs TikTok levels up with
Combining video marketing with your sales funnel forms a very strategic combination. January 24, 2020 10 min read Opinions expressed by Entrepreneur contributors are their own. Everyone knows that video marketing and sales funnels are two powerful tools in the quest to capture buyers, but what about combining the two to leverage the effects of
Email marketing is the first and oldest online marketing strategy. Long before Mark Zuckerberg was even a twinkle in his parents’ eyes, businesses realized that email was a great way to turn contacts into customers. And, in the more than four decades since the first email marketing campaign, a lot has changed in the marketing
Instagram Stories has a new tool in ‘Create’ mode, enabling users to view, stylize, and quickly feature @mentions from other accounts. Here’s how it looks: Initially spotted by social commentator Matt Navarra, the new option features an @ symbol that only appears if your account has current mentions in other users’ public Stories. The feature
Email marketing isn’t dead — it’s evolving. New advances to email technologies are driving changes to how consumers read and engage with email, and email marketers are reimagining the ways we can create emails and leverage the inbox. Join me, Jen Cannon, with our special guest speaker April Mullen, director of strategic insights at SparkPost
Discover what it takes to create an omnichannel digital marketing strategy. January 20, 2020 1 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. In
Learn about researching, outlining, writing, and editing with bestselling author Daniel Pink: http://bit.ly/2KDZ1Eg An executive summary is a brief overview at the beginning of your business plan, intended to grab the reader’s attention and summarize critical information regarding your company overview and upcoming short-term and long-term goals. In this video, we’ll walk you through how
- 1
- 2
- 3
- 4
- Next Page »