Attracting the right brand partnership will be crucial if W Series wants to cement its status as the home of female motor racing as the tournament gears up for its second season. W Series is on a mission to change the face of motorsport. The all-female motor-racing competition, which wrapped up its debut season in
Month: October 2019
Facebook is both the most and least trusted social media platform in North America. That’s according to a new study from location data provider Freckle, which recently surveyed 1,200 adults on questions of media, privacy and trust. Freckle’s survey is one of several privacy related studies being released over the next few weeks as we
Want to increase your holiday sales this year? Here are 7 marketing tips, ideas, & strategies to help you get started! Here’s an interesting stat: the National Retail Federation shows that 40% of shoppers start their holiday shopping before Halloween. So if you’re not prepared for the holiday season by October 1st, you’re missing out!
The Rugby World Cup in Japan has so far been a pristine example of how to stage the perfect sporting spectacle. A fascinating country with a vibrant and ancient culture totally distinguished from the rest of the world, with an enthusiastic population wholeheartedly getting into the spirit of things. Even in the worrying prelude to
Facebook is trying out ad placements it the Groups tab where users can view content from all the Groups they belong to. The test includes a very small number of advertisers who will have access to the new inventory within the Ads Manager, making it possible for them to extend mobile News Feed campaigns to
Tommy, EVP of LyntonWeb, drops by to talk about managing a remote workforce. He starts at the beginning with the initial decision and the benefits they’ve seen since. He then walks through how they’ve built their internal processes to set their remote team up for success. Subscribe to Agency Unfiltered: http://bit.ly/2WWBD8i Your host, Kevin Dunn:
Everything you do outside of communications impacts on the consumer experience “It’s lovely to see our C-suite colleagues don’t share [our doubts]. On the whole they are not the ones saying marketing doesn’t deserve a seat at the table. Bizarrely it’s marketing people doing that, we really shouldn’t.” Salesforce’s vice-president of marketing in the UK
Snapchat has opened a beta for Dynamic Ads, which automatically creates — and updates — product ads to run on the app. The Dynamic ads are available in a wide array of templates and aimed at retail, e-commerce and DTC brands that have a product catalog uploaded to the platform. As product details such as
So you have a blog and are ready to start making money. Believe it or not, there are 5 simple ways to start making money today from your blog. Subscribe here to learn more of my secret SEO tips: https://www.youtube.com/subscription_center?add_user=neilvkpatel Find me on Facebook: https://www.facebook.com/neilkpatel/ Read more on my blog: https://neilpatel.com/blog/ Here’s how to make
Coca-Cola praises marketing investment for helping to shift consumer mindsets about the soft drink company and its namesake brand. The Coca-Cola Company is seeing strong growth thanks to innovations across its portfolio, including on its namesake Coca-Cola brand, which has struggled amid the shift to lower sugar soft drinks. The soft drink giant saw net
The proliferation of digital channels and devices has made it more difficult for B2B marketers to accurately target prospects with the right messages, on the right devices, at the right times. Prospects are managing more of the buying process themselves, creating decision short lists by researching brand websites and social channels without ever speaking to
This collection of social media marketing and new hire announcements is a compilation of the past week’s briefs from our daily Marketing Land newsletter. Click here to subscribe and get more news like this delivered to your inbox every morning. Event planning on LinkedIn. LinkedIn has rolled out a new Events feature that makes it
This video is part of a free online HubSpot Academy course. Learn more about Instagram marketing here: https://bit.ly/2IpRVT7 Instagram is current the darling of the social world. Brands in particular love Instagram because engagement is higher. But how do you know if Instagram is right for you? In this video, our HubSpot Academy Social Media
Adidas is on a journey to shift from marketing efficiency to marketing effectiveness, admitting a focus on ROI led it to over-invest in digital and performance marketing at the expense of brand building. The sports brand’s global media director, Simon Peel, explains that four years ago the company didn’t have any econometrics, its attribution modelling
Facebook will soon be transitioning advertisers to campaign budget optimization (CBO), which automates budget optimization across the ad sets in a campaign. Originally scheduled to happen in September, the company pushed the move to February, giving advertisers more time to test it. “With this shift, the budget will be set at the campaign level, much
Former EMI CEO and BBC marketer will join marketing production services provider in January. Former Centaur Media CEO Andria Vidler has been hired by Tag to run its EMEA business. Marketing production services provider Tag has been expanding with the recent acquisitions of Taylor James, THP and Popcorn and the relaunch of its marketing services
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