Month: October 2019

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Facebook has introduced three new features for Messenger designed to help brands communicate with their customers on the platform: “icebreakers” for business profiles, updates to Click to Messenger ads, and more options for users replying to messages from a business. Icebreakers for commonly asked questions. Facebook is also rolling out “icebreaker” questions that businesses can
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For more INBOUND content, please visit content.inbound.com Nancy Harhut is passionate about the impact decision science can have on marketing. A 2015 BostInno “50 on Fire” winner, an Online Marketing Institute Top 40 Digital Strategist, and a two-time 2015 International ECHO Award recipient for marketing effectiveness, Harhut has creative directed campaigns for clients such as
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Marketers trying to deliver greater impact for their brand and enjoy increased influence in their organisation should be as passionate about internal marketing as they are external, according to one CMO who has made the step up to CEO. Although having responsibility for P&L and driving growth is important for those marketers looking to step
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Email marketing platform SparkPost has announced plans to purchase reputation management, email deliverability and analytics provider eDataSource. The acquisition is expected to provide SparkPost and eDataSource customers the combined abilities to create, send and measure email performance and inbox placement analytics. The announcement also included plans to launch new capabilities, including automatic seeding and real-time
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