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Month: October 2019
Facebook has introduced three new features for Messenger designed to help brands communicate with their customers on the platform: “icebreakers” for business profiles, updates to Click to Messenger ads, and more options for users replying to messages from a business. Icebreakers for commonly asked questions. Facebook is also rolling out “icebreaker” questions that businesses can
Reach more users without breaking the bank. October 30, 2019 1 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. In this day and age,
Record your weekend adventures in uncompromising style, flexibility, and flair. October 30, 2019 1 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. We’ve all
A Happy Meal and AI might not be the most obvious pairing but 2019 has seen McDonald’s hit the headlines for its fast-paced investments in tech. In March, it acquired online personalisation startup Dynamic Yield for more than £232.8m with the goal of creating a customisable drive-thru experience that could be tweaked to fit weather,
For more INBOUND content, please visit content.inbound.com Nancy Harhut is passionate about the impact decision science can have on marketing. A 2015 BostInno “50 on Fire” winner, an Online Marketing Institute Top 40 Digital Strategist, and a two-time 2015 International ECHO Award recipient for marketing effectiveness, Harhut has creative directed campaigns for clients such as
Marketers trying to deliver greater impact for their brand and enjoy increased influence in their organisation should be as passionate about internal marketing as they are external, according to one CMO who has made the step up to CEO. Although having responsibility for P&L and driving growth is important for those marketers looking to step
Email marketing platform SparkPost has announced plans to purchase reputation management, email deliverability and analytics provider eDataSource. The acquisition is expected to provide SparkPost and eDataSource customers the combined abilities to create, send and measure email performance and inbox placement analytics. The announcement also included plans to launch new capabilities, including automatic seeding and real-time
With SMX East right around the corner, it’s a great time to start the conversation that will shape my talk in November – How to Structure Your Facebook Campaigns for Success. This can surely seem a daunting undertaking. There are so many levers to potentially pull, and so much information available on the topic that
Taking a more selective approach, the high street retailer is showcasing slimmed-down product lines in a bid to make shopping easier for men “with fewer, better choices”. The new M&S men’s casualwear campaign. In a first for the high street brand, Marks & Spencer (M&S) is launching a standalone casual menswear campaign focused on the
Facebook has rolled out a new responsive ad feature similar to what Google Ads launched last year. The feature, dubbed Multiple Text Optimization, allows advertisers to create several versions of headlines, ad copy and descriptions for a single ad. Facebook’s ad system then dynamically serves up the combination it determines will deliver the best results.
Coming up with a good social media strategy for a local business can be difficult, especially for local businesses like pest control companies, posting pictures of bugs might freak people out, or family attorneys, how exciting can that content get! So here’s some other ideas to get you rolling with building a strong social media
Marketers and first-party sellers: are you creating Amazon A+ content? If not, you definitely should be. Once a paid option, adding Amazon A+ content to listings is now free and unlimited for all vendors. It’s one of the most effective ways to increase traffic and sales — and to cross-promote your other products. According to
Coca-Cola grows as total beverage company strategy pays off Coca-Cola’s results were better than expected in the third quarter as net revenues increased 8% year on year to $9.5bn (£7.3bn), driven by innovation in packaging and low- and no-sugar variants. CEO James Quincey has been on a mission since 2017 to turn Coca-Cola into a
Facebook is launching Facebook News, a dedicated space on the platform that will highlight top news stories from national and local publications. The company confirmed with Marketing Land that publishers whose articles are placed in Facebook News will be able to monetize their content the same way they do in other areas of Facebook, including
Unilever’s CEO Alan Jope is calling on activists to pressure the company to be better on climate and social issues after reports criticised the FMCG giant’s plastics progress. Alan Jope, Unilever’s CEO promises to do better on plastic Unilever’s CEO is asking for activists to “call us out” when it comes to climate change as
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