E.ON is using its marketing to tackle climate change and differentiate in the energy sector, with the brand suggesting that in order to survive it must “have an opinion”. Speaking to Marketing Week, Scott Somerville, E.ON’s head of advertising, PR and campaigns, says: “In this world, everyone has an opinion and everyone has a point of
Socialbakers’ Social Media Trends Q2 2019 Trends report: Allocation of ad spend on Facebook and Instagram Facebook continues to be fertile ground for advertisers, with News Feed ads outperforming all other ad units, according Socialbakers’ latest trends report. The social media management platform looked at Facebook and Instagram ad performance for more than 140,000 branded
Take the rest of this free course to learn how to set up your free HubSpot CRM: http://bit.ly/2Lboa86 HubSpot CRM comes free with your HubSpot Academy account. Your CRM is the foundation of everything happening in your HubSpot account. From any area of your HubSpot account, you can navigate to some of the key organizational
You know you need to be on social media but as a beginner, it’s overwhelming and complicated. So how do you start? ►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips. Find me on Facebook: https://www.facebook.com/neilkpatel/ Read more on my blog: https://neilpatel.com/blog You know you need to be on social media. YouTube, Facebook, Twitter, Instagram. Some
Get a free demo of the Marketing 360® software, a free website mock-up, or free CRM trial and HVAC Marketing 360®: https://goo.gl/GTNAX0 Learn how to get more HVAC leads with online marketing and advertising. HVAC marketing experts from Marketing 360 share their best tips, ideas, and strategies.
Toast Ale, which is made from surplus bread, has rebranded, dropping its sometimes “preachy” communication to better engage consumers. Tackling climate change and craft beer might not seem like obvious allies, but that is the mission of Toast Ale, a beer brand that uses surplus bread to make its three signature ales. But having seen
Google’s ranking algorithm might remain a mystery, but it’s always surprising to me that all marketers don’t rally around the same important concept as the most crucial of all: intent. By “intent,” I mean both user intent and what I call “creation intent.” That is, we should always be focused on what people are looking
In April, 2017, Facebook stopped allowing users and Page owners to alter news headlines shared via organic posts in an effort to stop the spread of misinformation on the platform. At the time, Facebook continued to allow advertisers to alter headlines if the news articles were being used within an ad. Later that same year,
YouTube Masthead ads for TV screens. YouTube is rolling out masthead ads for TV screens, offering brands prominent placement within its TV app. Same as YouTube’s desktop and mobile feed masthead ads, the masthead ads for TV screens can be purchased on a cost-per-impression (CPM) basis and will be available via reserved placements. The masthead
This video is part of a free lesson in HubSpot Academy. Take the full lesson here: https://bit.ly/2Vp5yty The goal of customer success, or account management, is two fold: Keep your current customers, and have your current customers buy more stuff or repeat their purchases. Customer success is getting more and more attention in the business
Searching for jobs? Colleen Grant, HubSpot’s Manager of Campus Recruiting, shares tips and tricks on how to prepare for your next job interview.
Who says you have to build links to increase your rankings? Learn how to increase your search rankings WITHOUT link building. Subscribe here to learn more of my secret SEO tips: https://www.youtube.com/subscription_center?add_user=neilvkpatel Find me on Facebook: https://www.facebook.com/neilkpatel/ Read more on my blog: https://neilpatel.com/blog/ Google has over 200 factors that they use to determine a website’s
Content Marketing Strategy – 14 Tips for Success Tips Covered in Video: 1- Identify your best platforms (blog, medium, facebook, youtube, instagram, snapchat, email, text, etc.) – where are your customers? 2- Build out your ideal library (hashtags, quotes, reviews, photos, infographics/stats, video ideas, tips, etc.) 3- Create your cadence (what to post when on
Avon is “completely getting rid of its marketing rule book” in order to attract Generation Z, consumers aged between four and 24. The 130-year-old brand has developed a three-point plan for attracting a new generation that spans every aspect of marketing. “It’s about products, positioning and doing the right thing. That’s how we’re addressing the
Marketing Land’s sister site, Search Engine Land, pioneered the highly successful Periodic Table of SEO – a guide to the essential aspects of search engine optimization that debuted in 2011. Now, we are continuing and expanding our commitment to marketers with the Periodic Table of Email Optimization and Deliverability – a guide that tells you