[embedded content] When Carling launched its ‘Made Local’ marketing campaign at the beginning of this year, many people assumed the beer brand had a new brand purpose. The campaign, its first on TV in more than two years, champions local pride. It celebrates the brand’s hometown Burton-on-Trent and the people who live and work there,
Instagram is testing product launch reminders in Stories and posts. Instagram wants to be more than a place for product discovery. It wants to deliver an all-inclusive commerce experience that brands develop entire product plans around. Its latest test, announced Monday, is aimed at giving brands tools to build excitement around upcoming products their fans
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Everyone is blogging, so you should to right? Although blogging can be a great way to generate traffic, it takes time before you will see results. Subscribe here to learn more of my secret SEO tips: https://www.youtube.com/subscription_center?add_user=neilvkpatel Find me on Facebook: https://www.facebook.com/neilkpatel/ Read more on my blog: https://neilpatel.com/blog/ I started blogging around November 2013 on
Leadership Advice – 7 Tips for Success Want to increase your leadership skills? Check out these 7 tips for success… At the end of the day, leaders just make others better around them. Whether that’s your teammates, kids, friends or neighbors. That means we all have an opportunity to be a leader. So here’s 7
Ushort helps you gather data and optimize your marketing campaigns with simple tools. September 28, 2019 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce
By understanding the behaviours of those who have a relationship with their brand, marketers can personalise engagement to create a roadmap that will improve their marketing results. One of the biggest challenges for senior marketers today is to understand and execute a personalised user experience across multiple channels and media. Achieving this in practice is
NEW YORK — TikTok doesn’t report user numbers publicly. Recent reports have pegged its user base at anywhere between 260 to 500 million, but those estimates may be low. “It’s not a billion, but it’s not half that either,” TikTok VP Blake Chandlee said cagily during a talk at Advertising Week in New York Monday.
This video recaps a key lesson in our free Email Marketing Certification: https://bit.ly/2JLAuwH Do you know if your email marketing strategy is successful? Even so, do you know what is driving those results? To have an effective email marketing strategy, you need to know what works and what doesn’t. This video dives into how to
Mobile market data and analytics provider App Annie will acquire mobile advertising analytics company Libring in a move the company says will help mobile publishers and brands to view market data and advertising analytics side-by-side. Why we should care Mobile execution and engagement is a critical component of many brands’ success. And with mobile ad
Is the Thomas Cook brand worth saving? Thomas Cook ceased trading this week after talks to find the funding lifeline it needed to keep operating failed. The liquidation puts 9,000 British jobs at risk and triggered a huge repatriation effort to bring home the more than 150,000 UK consumers on holidays with the company overseas.
This collection of social media marketing and new hire announcements is a compilation of the past week’s briefs from our daily Marketing Land newsletter. Click here to subscribe and get more news like this delivered to your inbox every morning. Twitter rebrands and expands in-house brand strategy team. Twitter has given its in-house brand strategy
Want to create a customer experience that goes the distance? Download our free Customer Experience Template bundle today: http://bit.ly/2YyKjlz Marketers are masters of the little things. They’re used to making smalls changes that drive big results. But when marketers complete tasks in isolation, they lose sight of what really matters: the customer experience. It’s time
Despite having a “very powerful” brand, Barclays believes there is limited differentiation between banking brands, something it is trying to address with a new positioning, tone of voice and visual identity. [embedded content] Barclays is repositioning its brand in a move aimed at “breaking it out of the pack” and giving it a clear point
You’ve probably heard plenty of talk about how email marketing is dying or even that it’s already dead. In fact, based on the insights gathered by SharpSpring and Ascend2, it seems the opposite is true. Marketing influencers at 145 businesses with 500 or fewer employees tell us email is alive and thriving. Download this PDF
Reddit announced three new video ad updates on Wednesday, launching a new mobile landing page experience, adding two more aspect ratios for ad sizes and offering optional referral URLs for CPV (cost per view) campaigns. Mobile landing pages for video ads. The new mobile landing pages for video ads are designed to provide a “seamless