Month: July 2019

Amazon is beta-testing an invite-only Influencer Program that will give social media influencers an Amazon.com vanity URL to make commissions on sales of products they want to promote. Reported last week on TechCrunch, the program is similar to Amazon’s affiliate program in that the influencers — like affiliates — will earn a commission on products
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Americans will spend more time on their smartphones (and tablets) than watching traditional TV, which is broadly defined to include video downloaded from the internet, according to a new forecast from eMarketer. The forecast estimates adults will spend an average of 3 hours, 43 minutes daily on mobile devices, not counting calls, and 3 hours,
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The biggest failures small businesses encounter in social media come from not knowing who their customers are, who they’re competing against, which channels to target, and how to engage their audience. Most are unaware of native analytics available in all major social networks and don’t know how to integrate their online and offline marketing activities
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Procter & Gamble (P&G) has credited a shift from “generic demographics” to “smart audiences” with helping improve the effectiveness of its marketing and its innovation pipeline. Speaking on a call today (30 July) following its full-year results, CEO David Taylor said he is excited about its “smart audience work”, which is helping the company move
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Email analytics and deliverability platform 250ok released a new addition to its email optimization toolset: email validation capabilities. 250ok Validation and help marketers identify active, valid email addresses on their lists. Related: This is why marketers must take email deliverability seriously In testing 250ok Validation, against competing validations tools, 250ok discovered data suggesting other vendors
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Affiliate marketing is built on fostering relationships between brands and publishers — and providing something of value to the consumer such as a coupon, a special offer, cash back or product advice. The channel affords advertisers some of the best opportunities to reach consumers in a unique environment, but understanding the boundaries within which affiliate
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