Retailers on Pinterest will now have more ways to be discovered as the platform introduces new shopping features aimed at bringing products to where users are most likely to shop. Pinterest announced the new features Thursday, including the launch of the Verified Merchant Program, new conversion reporting capabilities, dynamic retargeting options, and updates to product
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The Google Podcast app is now available for iOS devices, and the web version of the app now supports subscriptions, the company announced Wednesday. Google has also reorganized the app with a tabbed user interface that includes an Explore section where users are shown new show and episode recommendations related to their interests. Google Podcasts’
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We all know that SEO is the cornerstone of ranking higher, and this is why there are now hundreds of SEO tools all vying for your attention.  To avoid splurging on an ultimately disappointing software, here’s the list of 10 most prominent SEO tools you can take for a spin before you spend even a
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This collection of social media marketing and new hire announcements is a compilation of the past week’s briefs from our daily Marketing Land newsletter. Click here to subscribe and get more news like this delivered to your inbox every morning. Snapchat’s Here For You  Snapchat fast-tracks new app feature in light of coronavirus. In February,
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Find more free marketing courses in HubSpot Academy: https://bit.ly/2HfUFCY Watch Seth Godin, Founder of The altMBA and author of “This Is Marketing” explain who marketers need to find their “who” in order to be successful. One of the biggest traps marketers fall into is that they want to sell to everyone. You can’t. You don’t
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Whatever the economic climate, investments in marketing technology are helping businesses meet increased demands for personalization and a need to collect, authenticate and analyze rapidly increasing amounts of consumer data to improve the customer experience (CX). At the heart of those efforts for B2B marketers is the Marketing Automation Platform, which lets them execute, manage,
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There’s no doubting the impact that coronavirus has had on businesses around the world. From retail operations and restaurants shutting their doors completely, to Silicon Valley giants enforcing mandatory work-from-home procedures, the effects of COVID-19 have been widespread. But against a sea of countless examples of sensible brands playing their part to slow the global
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The COVID-19 pandemic means that pretty much nothing is business as usual. Customers are concerned about how businesses are adapting to the situation — wondering if you’re open, have product available, if those products are safe, etc. There are several steps you should be taking now to ensure your customers can get answers when they’re
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